{"id":7049,"date":"2009-07-14T17:51:00","date_gmt":"2009-07-14T17:51:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/summertime-and-twitter-is-easy\/"},"modified":"2019-02-21T01:22:51","modified_gmt":"2019-02-21T01:22:51","slug":"summertime-and-twitter-is-easy","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/summertime-and-twitter-is-easy\/","title":{"rendered":"Summertime and Twitter is Easy"},"content":{"rendered":"

“There comes a point in time in your life when you ask ‘where did all the summers of my youth go?’…marketers need to tap into this emotion” — @richmeyer<\/a><\/p>\n

Summertime,
\nAnd Twitter is easy
\nTweets are jumpin’
\nAnd the RT count is high<\/p>\n

Oh, Novo\u2019s rich
\nAnd Marc Monseau1 is good lookin’
\nSo hush little marketer
\nDon’t you cry<\/p>\n

One of these mornings
\nPharma\u2019s going to tweetup singing
\nThen you marketers will spread your wings
\nAnd you’ll take to the sky<\/p>\n

But until that morning
\nNot even FDA can harm you
\nWith PharmExec and AdAge standing by2<\/p>\n

Summertime,
\nAnd Twitter is easy
\nTweets are jumpin’
\nAnd the RT count is high<\/p>\n

Novo\u2019s rich
\nAnd Marc Monseau is good lookin’
\nSo hush little baby
\nDon’t you cry<\/p>\n

1Marc is the force behind JNJBTW Blog. Catch his tweets @JNJComm<\/a>
\n2PharmExec and AdAge are two trade publications that reported on the use of Twitter by Novo Nordisk ONLY after Novo issued a press release AFTER my post critical of Race with Insulin. Novo denied my criticisms and claimed they comply with all DTC guidelines. PharmaExec and AdAge basically rehashed the press release and focused mostly on Novo’s side of the story. In other words, these publications did not take much of a critical POV.<\/p>\n","protected":false},"excerpt":{"rendered":"

“There comes a point in time in your life when you ask ‘where did all the summers of my youth go?’…marketers need to tap into this emotion” — @richmeyer Summertime, And Twitter is easy Tweets are jumpin’ And the RT count is high Oh, Novo\u2019s rich And Marc Monseau1 is good lookin’ So hush little […]<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[354,280],"topic":[],"acf":[],"yoast_head":"\nSummertime and Twitter is Easy - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/summertime-and-twitter-is-easy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Summertime and Twitter is Easy - 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