{"id":7005,"date":"2009-09-18T14:11:00","date_gmt":"2009-09-18T14:11:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/except-for-helicopter-pfizer-got-this\/"},"modified":"2019-02-21T01:22:37","modified_gmt":"2019-02-21T01:22:37","slug":"except-for-helicopter-pfizer-got-this","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/except-for-helicopter-pfizer-got-this\/","title":{"rendered":"Except for the Helicopter, Pfizer Got This &#8220;Top Gun&#8221; MD at a Discounted Rate"},"content":{"rendered":"<p>According to a law suit filed by by Mark R. Westlock &#8211; who was a Pfizer sales rep from 1991 to 2007 &#8211; Dr. Neil S. Kaye, an assistant clinical professor of psychiatry at Jefferson Medical College, &#8220;was known to Pfizer sales representatives as a &#8216;big gun'&#8221; (see &#8220;<a href=\"http:\/\/www.forums.pharma-mkting.com\/showthread.php?p=22250#post22250\">Pfizer Paid for Doc&#8217;s Helicopter in Off-Label Geodon Push<\/a>&#8220;).<\/p>\n<p>In his whistleblower law suit, which was part of the $2.3 billion Bextra settlement, Westlock claimed that Pfizer &#8220;conspired with Dr. Kaye as early as 2001 to begin a nationwide Geodon\u00ae promotional campaign at locations across the United States. In exchange for promoting Geodon\u00ae off-label, Defendant Dr. Kaye was paid up to $4,000 per day plus all his expenses. Defendant Dr. Kaye became such a frequent speaker that he used his own private helicopter to fly to various locations throughout the United States, all at Pfizer&#8217;s expense.&#8221; Dr. Kaye gave these presentations at clinics, hotels, restaurants, physician offices and mental health facilities all across the country.<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"http:\/\/1.bp.blogspot.com\/_ZiPiXEv_Q_g\/SrOQXQHSf6I\/AAAAAAAACtA\/ksJPrWzBRCI\/s1600-h\/PfizerTopGunContract.jpg\" imageanchor=\"1\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/09\/PfizerTopGunContract.jpg\" \/><\/a>\n<\/div>\n<p>I visited Dr. Kaye&#8217;s Web site where he blatantly presents his &#8220;hired gun&#8221; contract, including prices, for the whole world to see (see <a href=\"http:\/\/www.courtpsychiatrist.com\/\">here<\/a>; click prices). Even <a href=\"http:\/\/peterrost.blogspot.com\/\">Peter Rost<\/a>, the notorious whislteblower and professional witness against pharma, does not display his price sheet.<\/p>\n<p>On the left is what I imagine Dr. Kaye&#8217;s contract with Pfizer looked like (click the image for an enlarged view).<\/p>\n<p>I assume Dr. Kaye&#8217;s speaker fees are equivalent to his per diem testimony in court fees. Usually, Dr. Kaye charges $5,000 per day to testify outside of Delaware. This does not include expenses like helicopters.<\/p>\n<p>Although Westlock claims &#8220;the amounts of money being paid to Defendant Dr. Kaye were considerably more than Pfizer normally paid for such &#8216;thought leader&#8217; presentations,&#8221; it seems that Pfizer got a 20% discount off Dr. Kaye&#8217;s $5,000 per diem fee.<\/p>\n<p>However, Dr. Kaye&#8217;s helicopter expenses probably exceeded the $1,000 saved on the per diem fee. I know that when I use my car to visit clients, I charge about $0.33 per mile or whatever the IRS allows for that expense. I wonder how much per helicopter mile Dr. Kaye charges? I&#8217;m sure it&#8217;s a lot more than $0.33.<\/p>\n<p>Hat Tip to <a href=\"http:\/\/industry.bnet.com\/pharma\/10004351\/pfizer-paid-for-docs-helicopter-in-off-label-geodon-push-suit-claims\/\">Jim Edwards<\/a> for turning me on to this.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a law suit filed by by Mark R. Westlock &#8211; who was a Pfizer sales rep from 1991 to 2007 &#8211; Dr. Neil S. Kaye, an assistant clinical professor of psychiatry at Jefferson Medical College, &#8220;was known to Pfizer sales representatives as a &#8216;big gun&#8217;&#8221; (see &#8220;Pfizer Paid for Doc&#8217;s Helicopter in Off-Label [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[645,108,595,101,501],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Except for the Helicopter, Pfizer Got This &quot;Top Gun&quot; MD at a Discounted Rate - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/except-for-helicopter-pfizer-got-this\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Except for the Helicopter, Pfizer Got This &quot;Top Gun&quot; MD at a Discounted Rate - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"According to a law suit filed by by Mark R. Westlock &#8211; who was a Pfizer sales rep from 1991 to 2007 &#8211; Dr. Neil S. Kaye, an assistant clinical professor of psychiatry at Jefferson Medical College, &#8220;was known to Pfizer sales representatives as a &#8216;big gun&#039;&#8221; (see &#8220;Pfizer Paid for Doc&#8217;s Helicopter in Off-Label [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/except-for-helicopter-pfizer-got-this\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2009-09-18T14:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:22:37+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/09\/PfizerTopGunContract.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"267\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/except-for-helicopter-pfizer-got-this\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/except-for-helicopter-pfizer-got-this\/\",\"name\":\"Except for the Helicopter, Pfizer Got This \\\"Top Gun\\\" MD at a Discounted Rate - Pharma Marketing Network\",\"isPartOf\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\"},\"datePublished\":\"2009-09-18T14:11:00+00:00\",\"dateModified\":\"2019-02-21T01:22:37+00:00\",\"author\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\"},\"breadcrumb\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/except-for-helicopter-pfizer-got-this\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/except-for-helicopter-pfizer-got-this\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/except-for-helicopter-pfizer-got-this\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Except for the Helicopter, Pfizer Got This &#8220;Top Gun&#8221; 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