{"id":6987,"date":"2009-10-03T15:04:00","date_gmt":"2009-10-03T15:04:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/fda-letters-caused-prompt-precipitous\/"},"modified":"2019-02-21T01:22:32","modified_gmt":"2019-02-21T01:22:32","slug":"fda-letters-caused-prompt-precipitous","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/fda-letters-caused-prompt-precipitous\/","title":{"rendered":"FDA Letters Caused a Prompt, Precipitous, & Prolonged Drop in Pharma Paid Search Engine Advertising"},"content":{"rendered":"

A comScore study found that “sponsored link exposures to U.S. Internet users declined more than 50 percent immediately after … FDA warning letters were issued to pharmaceutical manufacturers concerning the exclusion of fair balance language in sponsored link advertising” (see “FDA Warning Letters Caused Dramatic Decline in Sponsored Link Exposures<\/a>“).<\/p>\n

I plotted the data in the following chart:<\/p>\n

\n\"comscore<\/p>\n

For more background on the FDA letters, see “FDA’s Actions Speak Louder than Its Words: On the Internet It’s the Medium as Well as the Message!<\/a>“<\/p>\n

Apparently, the pharmaceutical industry is now FDA Regulation-shy with regard to branded search ads, even though Google offered the industry a “redirected URL” work-around (see “St. Google Slays the FDA Dragon?<\/a>“).<\/p>\n

I wonder if pharma marketers agree with me that the FDA may take a look at the use of redirected URLs in search ads (see “The Next FDA Concern May be the Use of ‘Redirect’ URLs<\/a>“) and have decided to wait (or demand) some more specific guidance on this and other Internet regulatory issues?<\/p>\n","protected":false},"excerpt":{"rendered":"

A comScore study found that “sponsored link exposures to U.S. Internet users declined more than 50 percent immediately after … FDA warning letters were issued to pharmaceutical manufacturers concerning the exclusion of fair balance language in sponsored link advertising” (see “FDA Warning Letters Caused Dramatic Decline in Sponsored Link Exposures“). I plotted the data in […]<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[44,153,643],"topic":[],"acf":[],"yoast_head":"\nFDA Letters Caused a Prompt, Precipitous, & Prolonged Drop in Pharma Paid Search Engine Advertising - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/fda-letters-caused-prompt-precipitous\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FDA Letters Caused a Prompt, Precipitous, & Prolonged Drop in Pharma Paid Search Engine Advertising - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"A comScore study found that “sponsored link exposures to U.S. Internet users declined more than 50 percent immediately after … FDA warning letters were issued to pharmaceutical manufacturers concerning the exclusion of fair balance language in sponsored link advertising” (see “FDA Warning Letters Caused Dramatic Decline in Sponsored Link Exposures“). 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