{"id":6968,"date":"2009-10-22T14:05:00","date_gmt":"2009-10-22T14:05:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/pharma-social-media-crips-vs\/"},"modified":"2019-02-21T01:22:26","modified_gmt":"2019-02-21T01:22:26","slug":"pharma-social-media-crips-vs","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharma-social-media-crips-vs\/","title":{"rendered":"Pharma Social Media Crips vs. Legal\/Regulatory Bloods: Call for a “Peace” Conference"},"content":{"rendered":"

After a short vacation in the Blue Ridge Mountains of Shenandoah National Park (see my photos on Flickr here<\/a>), I was feeling disconnected from my homies in the pharma marketing social media hood. So, yesterday, I got in my whip and went cruising for ExL Pharma’s 3rd Annual Digital Pharma “un” conference in Bridgewater, NJ.<\/p>\n

<\/a>\n<\/div>\n

All the members of my posse were there including Fabio Gratton (@skypen), Brad Pendergraph (@bradatpharma, who I predict may not long be “at pharma”), Kevin Nalty (aka “Nalts”; @nalts, no longer at pharma), Shwen Gwee (@shwen, currently at pharma), Steve Woodruff (@swoodruff, who took the photo on left; that’s me in the yellow Hawaiian shirt that Steve did not like), Ellen Hoenig Carlson (@ellenhoenig), Christiane Truelove (@Christinaetrue), Phil Baumann (@philbaumann), Jonathan Richman (@jonmrich), and other members of the pharma social media posse. Search for the #digpharm Twitter hashtag (see here<\/a>) to find them all.<\/p>\n

What you won’t find, however, are any pharma legal\/regulatory folk. At yesterday’s “un” conference afternoon session there was a lot of complaints about legal\/regulatory restrictions on the use of social media by pharma marketers. You know, “legal\/regulatory won’t allow us to do this” and “legal\/regulatory won’t allow us to do that” and “our legal\/regulatory people don’t understand social media,” etc., etc.<\/p>\n

When I asked “Are they any legal\/regulatory people here?”, no one raised their hands. Maybe they were there but afraid to expose themselves to such a hostile group or — much more likely — they just were not there.<\/p>\n

The disconnect between legal\/regulatory within pharma and social media advocates inside and outside pharma has gotten so bad, I liken the situation to street gangs (eg, Crips vs. Bloods)<\/p>\n

Unless these two pharma gangs can discuss and resolve their differences (ie, by sending representatives to a social media “peace” conference), we’re not making any progress. And I don’t think any guidance from the FDA will make a bit of difference (more about that in my next post).<\/p>\n","protected":false},"excerpt":{"rendered":"

After a short vacation in the Blue Ridge Mountains of Shenandoah National Park (see my photos on Flickr here), I was feeling disconnected from my homies in the pharma marketing social media hood. So, yesterday, I got in my whip and went cruising for ExL Pharma’s 3rd Annual Digital Pharma “un” conference in Bridgewater, NJ. […]<\/p>\n","protected":false},"author":2,"featured_media":9638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[253],"topic":[],"acf":[],"yoast_head":"\nPharma Social Media Crips vs. Legal\/Regulatory Bloods: Call for a "Peace" Conference - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharma-social-media-crips-vs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma Social Media Crips vs. Legal\/Regulatory Bloods: Call for a "Peace" Conference - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"After a short vacation in the Blue Ridge Mountains of Shenandoah National Park (see my photos on Flickr here), I was feeling disconnected from my homies in the pharma marketing social media hood. 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