{"id":6940,"date":"2009-12-17T13:38:00","date_gmt":"2009-12-17T13:38:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/pharmas-2009-letter-to-santa\/"},"modified":"2019-02-21T01:22:18","modified_gmt":"2019-02-21T01:22:18","slug":"pharmas-2009-letter-to-santa","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmas-2009-letter-to-santa\/","title":{"rendered":"Pharma&#8217;s 2009 Letter to Santa"},"content":{"rendered":"<p><img decoding=\"async\" align=\"left\" hspace=\"5\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/santa_claus_10.gif\" \/>An anonymous source just forwarded me this letter to Santa that was intercepted at the US Post Office in Washington, DC:<\/p>\n<p><b>December 17, 2009<\/p>\n<p>Santa Claus<br \/>\naka Father Christmas, Saint Nicholas, Kris Kringle<br \/>\nSanta Claus House<br \/>\n100 St. Nicholas Drive<br \/>\nNorth Pole (visible from Wasilla, Alaska)<\/p>\n<p>Dear Santa:<\/p>\n<p>As you know, it\u2019s been a tough year for the pharmaceutical industry. I could list all the bad news, but where to start? Well, first there\u2019s this president and all these Democrats to deal with in Congress! <\/p>\n<p>But let\u2019s not focus on the negative!<\/p>\n<p>As you may have heard, we DID deal with the Democrats by pledging $80 billion in drug cost reductions over ten years! That proves we have been good, doesn\u2019t it Santa?<\/p>\n<p>You may have read the news about the billions of dollars in fines we had to pay this year. I hope you understand that all had to do with PAST \u201cnaughty\u201d behavior, not how we behaved in 2009. I know you won\u2019t count that against us, as we very much would like to be on your list of \u201cnice\u201d industries.<\/p>\n<p>Did I mention that the pharmaceutical industry\u2019s reputation among US consumers is now a few percentage points better than it used to be? We have a better reputation than automakers and the financial industry, that\u2019s for sure! I won\u2019t even mention tobacco!<\/p>\n<p>Enough about us! It\u2019s time to give you our list. You know, the list of presents we\u2019d like for Christmas, please. Here it is:<br \/>\n<\/b><\/p>\n<ol>\n<li><b> A nice healthcare reform bill that does not include a \u201cnaughty\u201d public option, that does not include the right of Medicare to negotiate drug prices, that does not allow reimportation of drugs from Canada, but that DOES increase the number of people covered by health insurance who will then be able to buy our products. That would be very nice!<\/b><\/li>\n<li><b>Do I need to mention how much we would like guidance from the FDA on how it will regulate drug promotion on the Internet and social networks? Right now, we are really hurting because we cannot advertise on Google. I\u2019m sure you also heard from Google about this. It may be a bit too technical for you to understand, but just tell the FDA that we want the \u201cone-click rule\u201d to be sanctioned by them. They will understand what you mean.<\/b><\/li>\n<li><b> You have tremendous influence over consumers and the economy on a global scale. Therefore, I don\u2019t think we are out of line requesting that you see to it that worldwide sales of drugs rebound to double-digit growth in 2010. Do you think you can manage that?<\/b><\/li>\n<\/ol>\n<p><b> There\u2019s a bunch of other presents we\u2019d like to get \u2013 such as shutting down Senator Grassley\u2019s anti-drug industry investigations \u2013 but, if we get the above presents, we can manage just fine.<\/p>\n<p>Oh, I almost forgot one more wish\u2026<\/p>\n<p>We wish that all the children of the world can live together in peace, harmony and good health.<\/p>\n<p>Sincerely,<\/p>\n<p>The Global Pharmaceutical Industry<\/b><br \/>\n<b><br \/>\n<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An anonymous source just forwarded me this letter to Santa that was intercepted at the US Post Office in Washington, DC: December 17, 2009 Santa Claus aka Father Christmas, Saint Nicholas, Kris Kringle Santa Claus House 100 St. Nicholas Drive North Pole (visible from Wasilla, Alaska) Dear Santa: As you know, it\u2019s been a tough [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[742,762,644],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma&#039;s 2009 Letter to Santa - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmas-2009-letter-to-santa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma&#039;s 2009 Letter to Santa - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"An anonymous source just forwarded me this letter to Santa that was intercepted at the US Post Office in Washington, DC: December 17, 2009 Santa Claus aka Father Christmas, Saint Nicholas, Kris Kringle Santa Claus House 100 St. Nicholas Drive North Pole (visible from Wasilla, Alaska) Dear Santa: As you know, it\u2019s been a tough [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmas-2009-letter-to-santa\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2009-12-17T13:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:22:18+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/03\/pmn-logo-intro-post-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"744\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmas-2009-letter-to-santa\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmas-2009-letter-to-santa\/\",\"name\":\"Pharma's 2009 Letter to Santa - Pharma Marketing Network\",\"isPartOf\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\"},\"datePublished\":\"2009-12-17T13:38:00+00:00\",\"dateModified\":\"2019-02-21T01:22:18+00:00\",\"author\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\"},\"breadcrumb\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmas-2009-letter-to-santa\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmas-2009-letter-to-santa\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmas-2009-letter-to-santa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pharma&#8217;s 2009 Letter to Santa\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\",\"name\":\"Pharma Marketing Network\",\"description\":\"Pharma Marketing Network\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\",\"name\":\"Pharma Guy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"caption\":\"Pharma Guy\"},\"description\":\"Pharmaguy\u2122 is a \u201cconstructive critic\u201d of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/ehs-pharmaguy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pharma's 2009 Letter to Santa - Pharma Marketing Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmas-2009-letter-to-santa\/","og_locale":"en_US","og_type":"article","og_title":"Pharma's 2009 Letter to Santa - Pharma Marketing Network","og_description":"An anonymous source just forwarded me this letter to Santa that was intercepted at the US Post Office in Washington, DC: December 17, 2009 Santa Claus aka Father Christmas, Saint Nicholas, Kris Kringle Santa Claus House 100 St. Nicholas Drive North Pole (visible from Wasilla, Alaska) Dear Santa: As you know, it\u2019s been a tough [&hellip;]","og_url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmas-2009-letter-to-santa\/","og_site_name":"Pharma Marketing Network","article_published_time":"2009-12-17T13:38:00+00:00","article_modified_time":"2019-02-21T01:22:18+00:00","og_image":[{"width":744,"height":419,"url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/03\/pmn-logo-intro-post-1.jpg","type":"image\/jpeg"}],"author":"Pharma Guy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pharma Guy","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmas-2009-letter-to-santa\/","url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmas-2009-letter-to-santa\/","name":"Pharma's 2009 Letter to Santa - Pharma Marketing Network","isPartOf":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website"},"datePublished":"2009-12-17T13:38:00+00:00","dateModified":"2019-02-21T01:22:18+00:00","author":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1"},"breadcrumb":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmas-2009-letter-to-santa\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmas-2009-letter-to-santa\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmas-2009-letter-to-santa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/"},{"@type":"ListItem","position":2,"name":"Pharma&#8217;s 2009 Letter to Santa"}]},{"@type":"WebSite","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website","url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/","name":"Pharma Marketing Network","description":"Pharma Marketing Network","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1","name":"Pharma Guy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/","url":"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g","caption":"Pharma Guy"},"description":"Pharmaguy\u2122 is a \u201cconstructive critic\u201d of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.","url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/ehs-pharmaguy\/"}]}},"_links":{"self":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts\/6940"}],"collection":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/comments?post=6940"}],"version-history":[{"count":1,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts\/6940\/revisions"}],"predecessor-version":[{"id":9695,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts\/6940\/revisions\/9695"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/media\/13101"}],"wp:attachment":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/media?parent=6940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/categories?post=6940"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/tags?post=6940"},{"taxonomy":"topic","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/topic?post=6940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}