{"id":6931,"date":"2010-01-07T18:06:00","date_gmt":"2010-01-07T18:06:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/gsk-please-invite-me-to-sundance-pane\/"},"modified":"2019-02-21T01:22:16","modified_gmt":"2019-02-21T01:22:16","slug":"gsk-please-invite-me-to-sundance-pane","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/gsk-please-invite-me-to-sundance-pane\/","title":{"rendered":"GSK: Please Invite Me to the Sundance Panel &#038; Screening of Your New Alli Inspired Documentary Film"},"content":{"rendered":"<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"http:\/\/3.bp.blogspot.com\/_ZiPiXEv_Q_g\/S0YiLIoCB3I\/AAAAAAAACzM\/2MISw4Cdxic\/s1600-h\/Alli-sundance.jpg\" imageanchor=\"1\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2010\/01\/Alli-sundance.jpg\" \/><\/a>\n<\/div>\n<p>According to the <i>New York Times<\/i>, &#8220;GlaxoSmithKline is getting into the movie business, pursuing an unusual and most likely controversial strategy to increase interest in a weight-loss drug.&#8221; That drug, of course, is alli. &#8220;Glaxo, the pharmaceutical giant behind Alli, an over-the-counter weight-loss product, has decided that a good way to educate Americans about obesity \u2014 and increase sales of Alli \u2014 is to finance a \u201chard-hitting\u201d documentary about eating&#8221; (see &#8220;<a href=\"http:\/\/forums.pharma-mkting.com\/showthread.php?p=24472#post24472\">Alli Marketer (GSK) To Produce Documentary Film on Eating<\/a>&#8220;).<\/p>\n<p>Rachel Ferdinando, a Glaxo marketing executive, summarized the film as \u201cthe \u2018Inconvenient Truth\u2019 of mindless eating,\u201d with the story taking a \u201cbehind-closed-doors, fly-on-the-wall\u201d approach that highlights unhealthy relationships people have with food.<\/p>\n<p>Fat boy Jeff Garlin of \u201cCurb Your Enthusiasm,\u201d will appear on a panel at the Sundance film festive to &#8220;promote Glaxo\u2019s recent study findings about eating habits and talk about ways for the entertainment industry to get more involved in reducing obesity.&#8221;<\/p>\n<p>GSK, I know it&#8217;s short notice, but can you please send me to Sundance and get me a ticket to this panel discussion?&nbsp; All expenses paid, of course. Also, when the film is produced, <i><b>please don&#8217;t forget to invite me to the New York screening<\/b><\/i> &#8212; I assume it will be screened in NYC. Centocor forgot to invite me to the screening of <i>its<\/i> documentary film &#8220;Innerstate&#8221; and they were sorry! (see &#8220;<a href=\"http:\/\/pharma-mkting.com\/blog\/2007\/03\/innerstate-private-screening.html\">Innerstate Private Screening: Philadelphia Style<\/a>&#8220;).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the New York Times, &#8220;GlaxoSmithKline is getting into the movie business, pursuing an unusual and most likely controversial strategy to increase interest in a weight-loss drug.&#8221; That drug, of course, is alli. &#8220;Glaxo, the pharmaceutical giant behind Alli, an over-the-counter weight-loss product, has decided that a good way to educate Americans about obesity [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[680,800,453,886,191,892],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GSK: Please Invite Me to the Sundance Panel &amp; 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