{"id":6861,"date":"2010-03-19T19:28:00","date_gmt":"2010-03-19T19:28:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/according-to-follower-wonk-i-have-more\/"},"modified":"2019-02-21T01:21:57","modified_gmt":"2019-02-21T01:21:57","slug":"according-to-follower-wonk-i-have-more","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/according-to-follower-wonk-i-have-more\/","title":{"rendered":"According to Follower Wonk, I Have More Followers in Common with Pfizer Than Other “Experts”"},"content":{"rendered":"

This morning I learned about “Follower Wonk<\/a>,” a neat Twitter application that creates Venn diagrams showing the overlap among followers of up to three different Twitter accounts. It does other stuff, but I was mostly interested in looking at the follower overlap.<\/p>\n

I compared my follower profile with that of @pfizer_news<\/a> (Pfizer’s official Twitter account) and a few of my Twitter pals (@shwen, @jonmrich, @maverickNY, and @swoodruff; except for @shwen, these people are consultants to the pharmaceutical industry or work in agencies servicing the industry; @shwen is employed in a pharma company as a new media expert). The charts are shown below (click for an enlarged view).<\/p>\n

<\/a><\/div>\n

In each case, I share MORE followers with Pfizer than the other people. For example, @jonmrich and I share 480 followers with @pfizer_news, but I uniquely share 720 additional followers with @pfizer_news, whereas @jonmrich uniquely shares only 122 additional followers with @pfizer_news (see chart on upper left). Or to put it another way, I share a total of 1,200 followers with @pfizer_news whereas @jonmrich shares only a total of 602 followers with @pfizer_news. <\/p>\n

What does this mean? Well, if more Pfizer Twitter followers also follow me than follow the other “experts,” I guess what I have to say is more relevant to these people. The people who follow me and Pfizer are in the pharma mainstream. I have been surveying my followers and have put together a profile, which you can find in this Pharma Marketing News<\/i> article: “Pharmaguy’s Twitter Followers: What Do They Want and How Is It Relevant to You?<\/a>“<\/p>\n

Let me restate it this way: <\/b>I made a comparison between me and the best of the best on pharma’s “team.” By which I mean that @jonmrich, @MaverickNY, and @shwen are very “pro” pharma and have been known to support many pharma marketing practices that I have been critical of. In that context, it was interesting to ME and probably ONLY to me to compare who follows these people with who follows me. The fact that I can compete with these industry advocates to reach the same audience that follows the world’s largest pharma company means a lot to ME because it proves I am not of marginal influence among industry watchers. From time to time it is nice to toot one’s own horn, which is what this is all about.<\/p>\n

You can see from the comments that I may have offended some of my colleagues. I am truly sorry for that and hope we can move on.<\/p>\n","protected":false},"excerpt":{"rendered":"

This morning I learned about “Follower Wonk,” a neat Twitter application that creates Venn diagrams showing the overlap among followers of up to three different Twitter accounts. It does other stuff, but I was mostly interested in looking at the follower overlap. 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