{"id":6805,"date":"2010-07-01T12:14:00","date_gmt":"2010-07-01T12:14:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/whats-top-of-list-in-your-social-media\/"},"modified":"2019-02-21T01:21:43","modified_gmt":"2019-02-21T01:21:43","slug":"whats-top-of-list-in-your-social-media","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/whats-top-of-list-in-your-social-media\/","title":{"rendered":"What&#8217;s Top of List in Your Social Media Implementation Plan?"},"content":{"rendered":"<p>Sanofi-Aventis recently experienced a FaceBook fiasco and learned from the experience (listen to this podcast: &#8220;<a href=\"http:\/\/www.talk.pharma-mkting.com\/show098.htm\">What Has Sanofi-Aventis Learned from Its Facebook Experience?<\/a>&#8220;). In fact, it probably learned more from that experience than it learned from reaching out to people like me who were asked to provide some insights.<\/p>\n<p>IMHO, every company should have a social media implementation plan in place. It may not prevent crises like the one S-A was faced with, but it will help your company deal with them.<\/p>\n<p>To determine the relative importance of elements of a social media plan, I started a <b><a href=\"http:\/\/www.surveymonkey.com\/s\/2CF9KPT\">survey<\/a><\/b> that asks respondents to indicate how important the following action items are in implementing a social media plan:<\/p>\n<ul>\n<li>Unblock corporate access to social media so employees can monitor and use applications such as Facebook while at work<\/li>\n<li>Have a sustained vision\/goal<\/li>\n<li>Become a dialogue company &#8211; learn how to listen and respond, not just push messages out<\/li>\n<li>Get everyone &#8211; including marketing, regulatory people, corporate communications, C-level execs &#8211; on board<\/li>\n<li>Develop guideposts, internal and external standard operating procedures<\/li>\n<li>Train people who will be interacting directly with consumers<\/li>\n<li>Develop a moderation strategy<\/li>\n<li>Marshall necessary resources &#8211; use the best tools available<\/li>\n<li>Create a social media Tsar position to oversee all the company&#8217;s SM projects to assure compliance with guidelines<\/li>\n<\/ul>\n<p>Respondents can answer <\/p>\n<ul>\n<li>Should be TOP of list<\/li>\n<li>Very important, near top of list<\/li>\n<li>Somewhat important <\/li>\n<li>Good idea <\/li>\n<li>Ambivalent (not sure how important) <\/li>\n<li>Near bottom of list <\/li>\n<li>At very bottom of list<\/li>\n<\/ul>\n<p>These items were suggested to me at an interactive session I moderated at a recent industry conference. The results to date from this survey are presented in the following chart:<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"http:\/\/3.bp.blogspot.com\/_ZiPiXEv_Q_g\/TCyBZjL2WCI\/AAAAAAAADEA\/DWn8IF9107o\/s1600\/SM_ImplementationPlanSurveyChart.png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"576\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2010\/07\/SM_ImplementationPlanSurveyChart.png\" width=\"640\" \/><\/a><\/div>\n<p><b>Please <a href=\"http:\/\/www.surveymonkey.com\/s\/2CF9KPT\">take the survey<\/a> and tell me what you think:<\/b><\/p>\n<p><a href=\"http:\/\/www.surveymonkey.com\/s\/2CF9KPT\"><img loading=\"lazy\" decoding=\"async\" alt=\"What's Your Social Media Implementation Plan?\" height=\"91\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/banners\/SM-ImplementSurvey_Banner-528x91.jpg\" width=\"528\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sanofi-Aventis recently experienced a FaceBook fiasco and learned from the experience (listen to this podcast: &#8220;What Has Sanofi-Aventis Learned from Its Facebook Experience?&#8220;). In fact, it probably learned more from that experience than it learned from reaching out to people like me who were asked to provide some insights. IMHO, every company should have a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[167,234],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What&#039;s Top of List in Your Social Media Implementation Plan? - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/whats-top-of-list-in-your-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What&#039;s Top of List in Your Social Media Implementation Plan? - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Sanofi-Aventis recently experienced a FaceBook fiasco and learned from the experience (listen to this podcast: &#8220;What Has Sanofi-Aventis Learned from Its Facebook Experience?&#8220;). In fact, it probably learned more from that experience than it learned from reaching out to people like me who were asked to provide some insights. IMHO, every company should have a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/whats-top-of-list-in-your-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2010-07-01T12:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:21:43+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2010\/07\/SM_ImplementationPlanSurveyChart.png\" \/>\n\t<meta property=\"og:image:width\" content=\"573\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/whats-top-of-list-in-your-social-media\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/whats-top-of-list-in-your-social-media\/\",\"name\":\"What's Top of List in Your Social Media Implementation Plan? 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