{"id":6794,"date":"2010-07-23T12:27:00","date_gmt":"2010-07-23T12:27:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/on-being-voted-off-social-media-island\/"},"modified":"2019-02-21T01:21:41","modified_gmt":"2019-02-21T01:21:41","slug":"on-being-voted-off-social-media-island","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/on-being-voted-off-social-media-island\/","title":{"rendered":"On Being Voted Off the Social Media Island"},"content":{"rendered":"
<\/a><\/div>\n

Here’s a bit of irony. Today, I was virtually “voted off” the social media (Twitter) island of #hcsmeu by @FarmerFunster<\/a> for being too promotional. The irony is that many of the topics discussed via #hcsmeu concern how the pharmaceutical industry can get more involved in interacting with consumers via social media, as if that interaction is NOT promotional!<\/p>\n

BTW, this is not the first time I’ve been “voted off” a social media site. See “Banned from CafePharma!<\/a>” In that case, however, it was a badge of honor \ud83d\ude42<\/p>\n

The issue prompting @FarmerFunster to vote to kick me off #hcsmeu was a question I submitted for discussion: “Pharmaguy Social Media Pioneer Award. Who should be nominated?” @FarmerFunster said “principle of it is OK but disagree with #hcsmeu being used as a promo channel within the hour tweet-up.”<\/p>\n

WARNING! PROMO AHEAD: Learn more about Pharmaguy’s Social Media Pioneer Award here<\/a>.<\/p>\n

OK, so I wasn’t really “voted off” the island. Only one disgruntled participant felt the topic was inappropriate. But one disgruntled social media participant can have a major impact — go ask Sanofi-Aventis about that (see “Disgruntled Patient Shuts Down sanofi-aventis Facebook Page<\/a>“) or read “Social Media: Ask Permission to Join the Conversation First or You Just Might Get Your Ass Kicked!<\/a>“<\/p>\n

What @FarmerFunster doesn’t realize about me is that “I am all promo all the time. That’s what a SM Pioneer shld do.” My goal is to promote what I consider good pharma marketing practices. To do that, I need to promote myself and also promote colleagues and sometimes paid advertising clients.<\/p>\n

I decided to get involved with awarding excellence in pharma social media leadership because I wanted to promote what OTHER people are doing, not me. <\/p>\n

DISCLAIMER: I also am not making one red cent from this effort. There are no PAID sponsors. ExL’s Digital Pharma East<\/a><\/b> conference is a sponsor and has offered to provide a venue for the award winners ceremony during the conference. While ExL Pharma is an advertising client of mine, this sponsorship is an unpaid cooperative co-promotion.<\/p>\n

Meanwhile, I did get some interesting insights and opinions from other #hcsmeu participants in this morning’s discussion. I will review these in another post. Right now I have to avoid the sharks as I swim away from the island.<\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s a bit of irony. Today, I was virtually “voted off” the social media (Twitter) island of #hcsmeu by @FarmerFunster for being too promotional. 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