{"id":6776,"date":"2010-08-23T14:20:00","date_gmt":"2010-08-23T14:20:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/movie-love-and-other-drugs-is-more-ad\/"},"modified":"2019-02-21T01:21:37","modified_gmt":"2019-02-21T01:21:37","slug":"movie-love-and-other-drugs-is-more-ad","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/movie-love-and-other-drugs-is-more-ad\/","title":{"rendered":"Movie “Love and Other Drugs” is More an Ad for Viagra Than an Expose of Sales Tactics"},"content":{"rendered":"

If you were expecting the movie “Love and Other Drugs” to be a hard-hitting expose of pharmaceutical sales tactics as was the book it’s loosely based on — ie, “Hard Sell,” by Jamie Reidy (see review here<\/a>; use code ‘JAMIE’ to get it FREE! — then you are in for a surprise. The trailer (see below) exposes that this is just another “love story” that happens to feature pharmaceutical sales reps and their shenanigans.<\/p>\n

“[Anne] Hathaway portrays Maggie, an alluring free spirit who won\u2019t let anyone – or anything – tie her down. But she meets her match in Jamie ([Jake] Gyllenhaal), whose relentless and nearly infallible charm serve him well with the ladies and in the cutthroat world of pharmaceutical sales. Maggie and Jamie\u2019s evolving relationship takes them both by surprise, as they find themselves under the influence of the ultimate drug: love.”<\/p>\n

The “ultimate drug” may be “love,” but the movie seems to focus on how great a drug Viagra is!<\/p>\n","protected":false},"excerpt":{"rendered":"

If you were expecting the movie “Love and Other Drugs” to be a hard-hitting expose of pharmaceutical sales tactics as was the book it’s loosely based on — ie, “Hard Sell,” by Jamie Reidy (see review here; use code ‘JAMIE’ to get it FREE! — then you are in for a surprise. The trailer (see […]<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[828,74,144],"topic":[],"acf":[],"yoast_head":"\nMovie "Love and Other Drugs" is More an Ad for Viagra Than an Expose of Sales Tactics - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/movie-love-and-other-drugs-is-more-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Movie "Love and Other Drugs" is More an Ad for Viagra Than an Expose of Sales Tactics - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"If you were expecting the movie “Love and Other Drugs” to be a hard-hitting expose of pharmaceutical sales tactics as was the book it’s loosely based on — ie, “Hard Sell,” by Jamie Reidy (see review here; use code ‘JAMIE’ to get it FREE! — then you are in for a surprise. 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