{"id":6720,"date":"2010-11-29T16:12:00","date_gmt":"2010-11-29T16:12:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/drug-discovery-is-as-much-art-as\/"},"modified":"2019-02-21T01:21:19","modified_gmt":"2019-02-21T01:21:19","slug":"drug-discovery-is-as-much-art-as","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/drug-discovery-is-as-much-art-as\/","title":{"rendered":"Drug Discovery is as Much an Art as a Science, Says GSK CEO Witty"},"content":{"rendered":"<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"http:\/\/3.bp.blogspot.com\/_ZiPiXEv_Q_g\/TPPPa9mujvI\/AAAAAAAADNU\/OVqBT90Jkyg\/s1600\/JacksonPollock_GSK.jpg\" imageanchor=\"1\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"320\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2010\/11\/JacksonPollock_GSK.jpg\" width=\"296\" \/><\/a><\/div>\n<p>GSK&#8217;s &#8220;More Than Medicine&#8221; blog posts today announced that GSK CEO Andrew Witty &#8220;recently wrote a forward-looking essay focusing on the future of the pharmaceutical industry for 2011 and beyond.&#8221;  <\/p>\n<p>In that essay &#8212; published in the Economist (<a href=\"http:\/\/www.gsk.com\/media\/downloads\/economist-world-in-2011-gsk-witty.pdf\">here<\/a>) &#8212; one paragraph stands out: &#8220;<b>Art, not just science<\/b>&#8221; is the heading, under which Witty says: &#8220;First, we need to recapture the ability to empower creative talent in the discovery phase of r&amp;d by creating an environment in the labs that reflects the fact that discovering a drug is as much an art as it is a process.&#8221;<\/p>\n<p>Maybe Witty envisions &#8220;Jackson Pollock&#8221; wannabe lab researchers throwing chemicals against a wall &amp; seeing what sticks?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GSK&#8217;s &#8220;More Than Medicine&#8221; blog posts today announced that GSK CEO Andrew Witty &#8220;recently wrote a forward-looking essay focusing on the future of the pharmaceutical industry for 2011 and beyond.&#8221; In that essay &#8212; published in the Economist (here) &#8212; one paragraph stands out: &#8220;Art, not just science&#8221; is the heading, under which Witty says: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[191,140,279],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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