{"id":6713,"date":"2010-12-09T12:50:00","date_gmt":"2010-12-09T12:50:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/my-pharma-social-media-communication\/"},"modified":"2019-02-21T01:21:17","modified_gmt":"2019-02-21T01:21:17","slug":"my-pharma-social-media-communication","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/my-pharma-social-media-communication\/","title":{"rendered":"My Pharma Social Media Communication Experiment"},"content":{"rendered":"<p>I&#8217;m trying a little experiment today. I&#8217;m trying to use social media &#8212; specifically Twitter &#8212; to directly contact the press relations people (aka corporate communications staff) at a major pharmaceutical company (ie, Pfizer) about a Lyrica print ad that I blogged about a few days ago (see &#8220;<a href=\"http:\/\/pharma-mkting.com\/blog\/2010\/12\/pfizers-latest-lyrica-dtc-ad-should-be.html\">Pfizer&#8217;s Latest Lyrica DTC Ad Should Be Cited By FDA as Misleading<\/a>&#8220;).<\/p>\n<p>[SEE UPDATE AT END OF THIS POST FOR RESULTS.]<\/p>\n<p>I was urged to do this after the following exchange with Bruce Grant on my <a href=\"http:\/\/www.facebook.com\/#%21\/pharmaguy\">Facebook Page<\/a>:<\/p>\n<ul class=\"commentList\">\n<li class=\"uiUfiComment comment_14351155 ufiItem ufiItem\">\n<div class=\"UIImageBlock clearfix uiUfiActorBlock\">\n<div class=\"commentContent UIImageBlock_Content UIImageBlock_SMALL_Content\"><a class=\"actorName\" data-hovercard=\"\/ajax\/hovercard\/user.php?id=503745315\" href=\"http:\/\/www.facebook.com\/bruce.grant\">Bruce Grant<\/a> I think you should ask to see the evidence rather than speculate that it does not exist.<\/p>\n<div class=\"uiTextSubtitle commentActions\">Tuesday at 9:51pm \u00b7&nbsp;<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"uiUfiComment comment_14353199 ufiItem ufiItem\">\n<div class=\"UIImageBlock clearfix uiUfiActorBlock\"><a class=\"actorPic UIImageBlock_Image UIImageBlock_SMALL_Image\" href=\"http:\/\/www.facebook.com\/pharmaguy\" tabindex=\"-1\"><img decoding=\"async\" alt=\"\" class=\"uiProfilePhoto uiProfilePhotoMedium img\" src=\"http:\/\/profile.ak.fbcdn.net\/hprofile-ak-snc4\/hs170.ash2\/41550_524925837_341_q.jpg\" \/><\/a><\/p>\n<div class=\"commentContent UIImageBlock_Content UIImageBlock_SMALL_Content\"><a class=\"actorName\" data-hovercard=\"\/ajax\/hovercard\/user.php?id=524925837\" href=\"http:\/\/www.facebook.com\/pharmaguy\">John Mack<\/a> Well,  Bruce, in this day and age of social media, I think what I did on my  blog WAS to ask. Also, IF there is such evidence, my point is that it  SHOULD be cited in the ads themselves.<\/p>\n<div class=\"uiTextSubtitle commentActions\">22 hours ago \u00b7&nbsp;<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"uiUfiComment comment_14353550 ufiItem ufiItem\">\n<div class=\"UIImageBlock clearfix uiUfiActorBlock\"><a class=\"actorPic UIImageBlock_Image UIImageBlock_SMALL_Image\" href=\"http:\/\/www.facebook.com\/bruce.grant\" tabindex=\"-1\"><img decoding=\"async\" alt=\"\" class=\"uiProfilePhoto uiProfilePhotoMedium img\" src=\"http:\/\/profile.ak.fbcdn.net\/hprofile-ak-snc4\/hs1322.snc4\/161349_503745315_1445404_q.jpg\" \/><\/a><\/p>\n<div class=\"commentContent UIImageBlock_Content UIImageBlock_SMALL_Content\"><a class=\"actorName\" data-hovercard=\"\/ajax\/hovercard\/user.php?id=503745315\" href=\"http:\/\/www.facebook.com\/bruce.grant\">Bruce Grant<\/a> I  remember the original social media &#8212; mail and telephones. And when I  was a journalist and had a question like this, I would call or write  directly to the company with my inquiry&#8230;not wait to be overheard. Just  sayin&#8217;. (BTW, did you check the Brief Summary page for references?)<\/div>\n<div class=\"commentContent UIImageBlock_Content UIImageBlock_SMALL_Content\"><a class=\"actorPic UIImageBlock_Image UIImageBlock_SMALL_Image\" href=\"http:\/\/www.facebook.com\/pharmaguy\" tabindex=\"-1\"><img decoding=\"async\" alt=\"\" class=\"uiProfilePhoto uiProfilePhotoMedium img\" src=\"http:\/\/profile.ak.fbcdn.net\/hprofile-ak-snc4\/hs170.ash2\/41550_524925837_341_q.jpg\" \/><\/a><a class=\"actorName\" data-hovercard=\"\/ajax\/hovercard\/user.php?id=524925837\" href=\"http:\/\/www.facebook.com\/pharmaguy\">John Mack<\/a> <\/p>\n<div class=\"text_exposed_root text_exposed\" id=\"id_4d00c5b5ca5986214362506\">I  did check the brief summary page, but I must admit I did not look for  references. I will do that and see what I can find. Thanks for pointing  that out. Usually, however, in physician ads anyway, there would be an  asterisk to call attentio&#8230;n to specific sources of data cited.<\/p>\n<p>As  I often say, I am NOT a journalist, especially when I am writing the  blog. As you know, I have limited resources, except for my readers who  often help me find answers. And that&#8217;s really the point of my blog &#8212; to  stimulate discussion, which is the one thing many people say they  appreciate. I will continue to respond to that need expressed by my  readers.<\/p><\/div><\/div>\n<\/div>\n<\/li>\n<\/ul>\n<p>I know for a fact that <a href=\"http:\/\/twitter.com\/Pfizer_news\">@Pfizer_news<\/a> &#8212; Pfizer&#8217;s official corporate Twitter account &#8212; follows me on Twitter. Pfizer uses this account to communicate Pfizer news to journalists among other stakeholders. Although I am not a journalist, I know that Pfizer is interested in keeping bloggers like me in the loop (see, for example, &#8220;<a href=\"http:\/\/pharma-mkting.com\/blog\/2009\/07\/social-media-revolution-will-not-be.html\">The Social Media Revolution Will Not Be &#8216;Televised&#8217;<\/a>&#8220;).<\/p>\n<p>So, here&#8217;s what I have done:<\/p>\n<ol>\n<li>I tweeted this today at about 7:30 AM: &#8220;I hv bn urged by @grantbw 2 contact @Pfizer_news re this Lyrica print ad that I think FDA shld cite as misleading: http:\/\/bit.ly\/fGBhwl&#8221; and<\/li>\n<li>I DM&#8217;d (sent a direct message through Twitter to) @pfizer_news: &#8220;Who can I call about this Lyrica ad issue: http:\/\/bit.ly\/fGBhwl&#8221; I also followed up with a DM giving Pfizer my phone number and direct e-mail address in case they want to respond to me &#8220;old school.&#8221;<\/li>\n<\/ol>\n<p>Since @Pfizer_news follows me, the person who monitors that account may see my tweet and SHOULD get my DM.<\/p>\n<p>Everyone seems to be praising social media apps like Twitter for their communication abilities and I sure find it more convenient to use Twitter to contact Pfizer directly rather than witing for regular business hours to call by phone, which I know will be hellishly frustrating!. This is an experiment to see if it works. I will keep you posted.<\/p>\n<p>UPDATE #1: At 11:49 AM I received this DM from @pfizer_news: &#8220;I&#8217;ve forwarded your message to Victoria Davis. Thanks.&#8221; Victoria Davis is a Pfizer Media Relations primary care specialist who focuses on these products: Chantix, Lipitor, Apixaban, Premarin Family, Spiriva, Viagra and Pristiq. I&#8217;m not sure why @pfizer_news passed on my message to Victoria instead of, for example, Mackay Jimeson who is responsible for Lyrica, Celebrex, Spiriva, Toviaz, Dimebon, Apixaban, Tanezumab, Lipitor, Viagra, Chantix. But it&#8217;s all good.<\/p>\n<p>Meanwhile, beginning at about 9:10 AM I started calling by phone some of the people listed on <a href=\"http:\/\/www.pfizer.com\/news\/contact\/contact_pfizer.jsp\">Pfizer&#8217;s News &#038; Media page<\/a>, including Chris Loder, Christine Neese, and MacKay Jimeson. I also called the general media contact number. They all were not available, so I left voicemail messages.<\/p>\n<p>Finally, around 1:30 PM, Chris Loder, Pfizer&#8217;s Head of US Media Relations, gave me a call and said he needed some time to research the issue, but promised someone would followup soon.<\/p>\n<p>So, I&#8217;m happy to report that Pfizer is listening &#038; responding via Twitter\/social media. But I am not sure if it was Twitter or all the phone calls I made that got the attention of Chris. My bad for not doing a very good controlled study.<\/p>\n<p>More later&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m trying a little experiment today. I&#8217;m trying to use social media &#8212; specifically Twitter &#8212; to directly contact the press relations people (aka corporate communications staff) at a major pharmaceutical company (ie, Pfizer) about a Lyrica print ad that I blogged about a few days ago (see &#8220;Pfizer&#8217;s Latest Lyrica DTC Ad Should Be [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[108,167,280],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>My Pharma Social Media Communication Experiment - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/my-pharma-social-media-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Pharma Social Media Communication Experiment - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"I&#8217;m trying a little experiment today. 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