{"id":6702,"date":"2010-12-20T13:56:00","date_gmt":"2010-12-20T13:56:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/im-interviewed-about-pharma-socia\/"},"modified":"2019-02-21T01:21:14","modified_gmt":"2019-02-21T01:21:14","slug":"im-interviewed-about-pharma-socia","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/im-interviewed-about-pharma-socia\/","title":{"rendered":"I&#8217;m Interviewed About Pharma &#038; Social Media on This Marketplace Show Sponsored by Novo Nordisk!"},"content":{"rendered":"<p>About 2.30 minutes into this 8-minute Marketplace Morning Report is a short piece about pharma&#8217;s use of social media for promoting drugs. I am quoted in the piece. Essentially, it&#8217;s the same quote\/sound bite that TIME used about pharma being &#8220;marginalized&#8221; if they do not figure out how to participate in social media discussions (see &#8220;<a href=\"http:\/\/pharma-mkting.com\/blog\/2010\/12\/pharma-is-cleverly-navigating-social.html\">Pharma is &#8220;Cleverly Navigating&#8221; the Social Media Space Says TIME Magazine<\/a>&#8220;).<\/p>\n<p>My segment is preceded by an ad for Novo Nordisk, &#8220;since 1923 innovative developer of diabetes treatments and delivery devices.&#8221; It&#8217;s interesting that Novo Nordisk is a sponsor of this MarketPlace segment because its Race with Insulin campaign was also featured in the TIME magazine story, which called its twitter social media campaign &#8220;provocative.&#8221;<\/p>\n<p>Both stories are ambivalent regarding pharma&#8217;s use of social media and may even be said to be supportive of pharma&#8217;s cause to push the FDA into releasing guidelines. Both stories also say that FDA will release these guidelines before the end of the year.<\/p>\n<p>It could be a coincidence that Novo Nordisk is linked to both these stories, but I&#8217;m beginning to feel that I am been played like fiddle by a Novo Nordisk engineered PR campaign! What do you think. Listen to the embedded Marketplace segment below (or find it <a href=\"http:\/\/marketplace.publicradio.org\/show\/morning-report\/\">here<\/a> after it is archived as a podcast dated 12\/20\/2010).<\/p>\n<p><\/p>\n<div id=\"marketplace_morning_report_2010_12_20_marketplace_morning_report0650_20101220_64s_player\"><\/div>\n<p>\/**\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About 2.30 minutes into this 8-minute Marketplace Morning Report is a short piece about pharma&#8217;s use of social media for promoting drugs. I am quoted in the piece. Essentially, it&#8217;s the same quote\/sound bite that TIME used about pharma being &#8220;marginalized&#8221; if they do not figure out how to participate in social media discussions (see [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[304,145,539,207],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>I&#039;m Interviewed About Pharma &amp; Social Media on This Marketplace Show Sponsored by Novo Nordisk! - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/im-interviewed-about-pharma-socia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I&#039;m Interviewed About Pharma &amp; Social Media on This Marketplace Show Sponsored by Novo Nordisk! - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"About 2.30 minutes into this 8-minute Marketplace Morning Report is a short piece about pharma&#8217;s use of social media for promoting drugs. 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Essentially, it&#8217;s the same quote\/sound bite that TIME used about pharma being &#8220;marginalized&#8221; if they do not figure out how to participate in social media discussions (see [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/im-interviewed-about-pharma-socia\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2010-12-20T13:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:21:14+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/03\/pmn-logo-intro-post-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"744\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/im-interviewed-about-pharma-socia\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/im-interviewed-about-pharma-socia\/\",\"name\":\"I'm Interviewed About Pharma & Social Media on This Marketplace Show Sponsored by Novo Nordisk! 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