{"id":6689,"date":"2011-02-03T12:51:00","date_gmt":"2011-02-03T12:51:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/pfizer-inc-working-together-for\/"},"modified":"2019-02-21T01:21:10","modified_gmt":"2019-02-21T01:21:10","slug":"pfizer-inc-working-together-for","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pfizer-inc-working-together-for\/","title":{"rendered":"Pfizer Inc: Working Together for a Healthier Investor™"},"content":{"rendered":"
<\/a><\/div>\n

Pfizer’s corporate slogan — Working Together for a Healthier World\u2122 — may be “commercially unpromising” and in need of restructuring. <\/p>\n

“[Pfizer’s research] employees worldwide – along with patients awaiting breakthroughs in therapeutic areas that have been deemed commercially unpromising such as urology, allergies and respiratory ailments – are the losers in a reshuffling of priorities by the world\u2019s largest drugmaker,” reported the Financial Times (here<\/a>).<\/p>\n

Pfizer’s incoming chief Ian Read plans to continue along the shareholder-pleasing path established by Jeff Kindler, the company’s outgoing CEO.<\/p>\n

During the past 5 years, “Pfizer returned about $45bn in cash to shareholders while continuing headcount-shredding mergers, most recently with Wyeth,” said FT. “Now it will cut an additional $2bn from planned research and development spending to return the savings, and then some, to owners. Already having one of the highest dividend yields in the S&P\u2009500, Pfizer will add $5bn to an existing $4bn share buy-back plan. The move pleased Mr Read\u2019s most important constituency – shares rallied after the announcement.”<\/p>\n

In light of this, I suggest that Pfizer’s new corporate slogan should be: “Working Together for a Healthier Investor\u2122”. But that wouldn’t sound so good coming from @Pfizer_news, Pfizer’s TwitterMeisters, who claim that Pfizer applies “science and our global resources to improve health and well-being at every stage of life.” These days it’s less about science and more about [financial] resources that power Pfizer.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pfizer’s corporate slogan — Working Together for a Healthier World\u2122 — may be “commercially unpromising” and in need of restructuring. “[Pfizer’s research] employees worldwide – along with patients awaiting breakthroughs in therapeutic areas that have been deemed commercially unpromising such as urology, allergies and respiratory ailments – are the losers in a reshuffling of priorities […]<\/p>\n","protected":false},"author":2,"featured_media":10173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[792,108,260],"topic":[],"acf":[],"yoast_head":"\nPfizer Inc: Working Together for a Healthier Investor™ - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pfizer-inc-working-together-for\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pfizer Inc: Working Together for a Healthier Investor™ - 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