{"id":6648,"date":"2011-04-17T14:49:00","date_gmt":"2011-04-17T14:49:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/pharma-even-more-digitally-feeble-when\/"},"modified":"2019-02-21T01:20:59","modified_gmt":"2019-02-21T01:20:59","slug":"pharma-even-more-digitally-feeble-when","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharma-even-more-digitally-feeble-when\/","title":{"rendered":"Pharma Even More Digitally Feeble When it Comes to Healthcare Providers!"},"content":{"rendered":"<p>&#8220;More than 60 percent of brands\u2019 HCP digital efforts result in Challenged or Feeble Digital IQs,&#8221; according a new Digital IQ INDEX\u00ae ranking created by think tank L2 in partnership with Vue Group. The results are shown in the following chart:<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"http:\/\/3.bp.blogspot.com\/-WJS8Cn1LqYg\/Tar6PJ7aedI\/AAAAAAAADT4\/usxnUwNPDvE\/s1600\/Brand_HCP_Digital_IQ_Chart.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"640\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2011\/04\/Brand_HCP_Digital_IQ_Chart-2.jpg\" width=\"515\" \/><\/a><\/div>\n<p>\nThis is in stark contrast to the May 2010 Digital IQ Index\u2122 for Pharmaceuticals that analyzed direct-to-consumer (DTC) digital efforts. That analysis found that 31 percent of brands were digitally &#8220;Challenged&#8221;o r Feeble&#8221; (see &#8220;<a href=\"http:\/\/pharma-mkting.com\/blog\/2010\/05\/is-your-brand-digital-genius-or-feeble.html\">Is Your Brand a Digital Genius or a Feeble-Minded Idiot?<\/a>&#8220;).<\/p>\n<p>The report also concludes that &#8220;most brands are not purchasing HCP-targeted search terms,&nbsp;investing in mobile, engaging in email marketing, or investing in&nbsp;display advertising on physician portal sites.&#8221; For more information, including a table of IQ scores for 70 brands, download the report <a href=\"http:\/\/www.l2thinktank.com\/pharmahealthcaredigitaliq2011\/\">here<\/a>.<\/p>\n<p>The report laments the limited investment and adoption of digital technology to reach physicians and provide them product information on-demand and on their own schedule. For a A Lilly case study on reaching physicians via the Web, see this <i>Pharma marketing News <\/i>article: &#8220;<a href=\"http:\/\/www.news.pharma-mkting.com\/pmn106-article01.htm\">Pharma TeleWeb e-Detailing<\/a>&#8221; (use code &#8216;TWEB&#8217; to download it free).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;More than 60 percent of brands\u2019 HCP digital efforts result in Challenged or Feeble Digital IQs,&#8221; according a new Digital IQ INDEX\u00ae ranking created by think tank L2 in partnership with Vue Group. The results are shown in the following chart: This is in stark contrast to the May 2010 Digital IQ Index\u2122 for Pharmaceuticals [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[252,527,101],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma Even More Digitally Feeble When it Comes to Healthcare Providers! - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharma-even-more-digitally-feeble-when\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma Even More Digitally Feeble When it Comes to Healthcare Providers! - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"&#8220;More than 60 percent of brands\u2019 HCP digital efforts result in Challenged or Feeble Digital IQs,&#8221; according a new Digital IQ INDEX\u00ae ranking created by think tank L2 in partnership with Vue Group. The results are shown in the following chart: This is in stark contrast to the May 2010 Digital IQ Index\u2122 for Pharmaceuticals [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharma-even-more-digitally-feeble-when\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2011-04-17T14:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:20:59+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2011\/04\/Brand_HCP_Digital_IQ_Chart-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"516\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharma-even-more-digitally-feeble-when\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharma-even-more-digitally-feeble-when\/\",\"name\":\"Pharma Even More Digitally Feeble When it Comes to Healthcare Providers! 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