{"id":6639,"date":"2011-04-27T17:11:00","date_gmt":"2011-04-27T17:11:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/youtube-interruptus-dear-whyinsulin-why\/"},"modified":"2019-02-21T01:20:58","modified_gmt":"2019-02-21T01:20:58","slug":"youtube-interruptus-dear-whyinsulin-why","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/youtube-interruptus-dear-whyinsulin-why\/","title":{"rendered":"YouTube Interruptus! Dear WhyInsulin: WHY the Dreadful LANTUS Safety Information Blue Screen and Voiceover?"},"content":{"rendered":"<p>DigiatlBulldog just tweeted this: &#8220;Breaking News: GoInsulin&#8217;s YouTube replacement WhyInsulin is now live http:\/\/bit.ly\/eDX0cT #socpharm&#8221;<\/p>\n<p>The <b><a href=\"http:\/\/www.youtube.com\/whyinsulin\">WhyInsulin Youtube Channel<\/a><\/b> seems to be Sanofi-Aventis&#8217; latest venture into social media. Importantly, the site allows visitors to submit comments, which is rarely something pharma companies do.<\/p>\n<p>I submitted this comment, which is &#8220;pending approval&#8221;:<\/p>\n<p>&#8220;Why was Shenee&#8217;s video interrupted by the reading of the LANTUS safety information?&#8221;<\/p>\n<p>What I was referring to was a dreadful blue screen and voiceover segment that abruptly ended Shenee&#8217;s story. &#8220;Shenee is an active wife and mother who enjoys bowling, fishing, reading and cooking exotic foods with her husband.&#8221; The blue screen, which began 55 seconds into the 3.04 minute video, merely showed a still text image (no scrolling or any movement at all) while a voiceover read the &#8220;Important Safety Information for Lantus&#8221; that was displayed on the YouTube page (see below). <\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"http:\/\/2.bp.blogspot.com\/-iD7NRDCWRug\/TbhLcWXunoI\/AAAAAAAADUw\/49QPqh1UuCQ\/s1600\/WhyInsulin_Bluescreen.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"317\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2011\/04\/WhyInsulin_Bluescreen.jpg\" width=\"400\" \/><\/a><\/div>\n<p>I never did get to see what exotic foods Shenee was preparing! The blue screen completely took over the last 2 minutes and 9 seconds of the video!<\/p>\n<p>The surprising thing is that Shenee NEVER mentioned LANTUS or any other treatment during her brief 55 second &#8220;story&#8221;! Which leads me to ask, Why was it necessary to interrupt her story with this information?<\/p>\n<p>It just runied my whole experience with the site. I gave it a thumbs down. So far, there are 2 thumbs up and 2 thumbs down. What do you think?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DigiatlBulldog just tweeted this: &#8220;Breaking News: GoInsulin&#8217;s YouTube replacement WhyInsulin is now live http:\/\/bit.ly\/eDX0cT #socpharm&#8221; The WhyInsulin Youtube Channel seems to be Sanofi-Aventis&#8217; latest venture into social media. Importantly, the site allows visitors to submit comments, which is rarely something pharma companies do. I submitted this comment, which is &#8220;pending approval&#8221;: &#8220;Why was Shenee&#8217;s video [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[782,630,167,127],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube Interruptus! 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Importantly, the site allows visitors to submit comments, which is rarely something pharma companies do. 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