{"id":6586,"date":"2011-08-15T14:55:00","date_gmt":"2011-08-15T14:55:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/pharmas-facebook-free-ride-is-not-over\/"},"modified":"2019-02-21T01:20:45","modified_gmt":"2019-02-21T01:20:45","slug":"pharmas-facebook-free-ride-is-not-over","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmas-facebook-free-ride-is-not-over\/","title":{"rendered":"Pharma’s Facebook Free Ride is NOT Over! Take Advantage of This Loophole Dudes"},"content":{"rendered":"

Today is the day that Facebook will no longer allow pharmaceutical companies to disable comments made to their Facebook pages. <\/p>\n

“Today is the day that many pharma and healthcare companies that like their Facebook Pages hoped would never come. Remain calm,” said Jonathan Richman on his Dose of Digital Blog<\/a>.<\/p>\n

As Jonathan noticed, so far it doesn\u2019t appear that Facebook has actually turned on comments on any pharma pages.<\/p>\n

Facebook may be tardy in carrying out its threat, but that’s NOT the “free ride” I am talking about.<\/p>\n

No matter when the new policy is implemented, pharma Facebook pages such as this one for Lunesta (see screen shot below) can STILL have comments disabled (listen to this podcast interview<\/a> of Jonathan Richman for the details).<\/p>\n

<\/a><\/div>\n

\nThe difference between the Lunesta Facebook page and the standard www.lunesta.com Web page is:<\/p>\n

The Facebook page is FREE! The pharmaceutical company that markets Lunesta (Sunovion; formerly Sepracor) pays Facebook NOTHING to create and maintain this page, whereas it pays to create and maintain the drug.com site.<\/b><\/div>\n

\nThis is the best deal in town! Call it CUGC: “Corporate User Generated Content.”<\/p>\n

I hope the pharmaceutical industry doesn’t cry too hard if and when Facebook implements its comment policy change. After all, there’s a loophole you can drive a truck through.<\/p>\n","protected":false},"excerpt":{"rendered":"

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