{"id":6582,"date":"2011-08-18T13:14:00","date_gmt":"2011-08-18T13:14:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/nih-genie-grants-pharmas-wish-turning\/"},"modified":"2019-02-21T01:20:44","modified_gmt":"2019-02-21T01:20:44","slug":"nih-genie-grants-pharmas-wish-turning","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/nih-genie-grants-pharmas-wish-turning\/","title":{"rendered":"NIH Genie Grants Pharma&#8217;s Wish: Turning Old Drugs Into Cash Machines"},"content":{"rendered":"<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"http:\/\/2.bp.blogspot.com\/-tC3vD5XV5dw\/Tk0MmxnitzI\/AAAAAAAADdM\/yNNFZ5IdRtk\/s1600\/NIH_Genie.jpg\" imageanchor=\"1\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"275\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2011\/08\/NIH_Genie.jpg\" width=\"320\" \/><\/a><\/div>\n<p>For the first time ever, scientists are using computers and genomic information to predict new uses for existing medicines.  A National Institutes of Health (NIH)-funded computational study analyzed genomic and drug data to predict new uses for medicines that are already on the market (see &#8220;<a href=\"http:\/\/www.forums.pharma-mkting.com\/showthread.php?p=57600#post57600\">NIH Program Predicts New Uses for Old Drugs<\/a>&#8220;).<\/p>\n<p>It is predicted that this discovery will put greater emphasis &#8220;on so-called <i>drug repositioning<\/i> as a way of lowering the costs of drug development and getting therapies to patients more quickly,&#8221; according to a Wall Street Journal article (<a href=\"http:\/\/online.wsj.com\/article\/SB10001424053111903639404576514542144726276.html\">here<\/a>).<\/p>\n<p>There&#8217;s only one catch: &#8220;an advantage of finding repurposed drugs is that, since they are already approved, doctors can prescribe them off-label for patients,&#8221; says WSJ. &#8220;This opens the door to very low-cost, individualized personal therapies,&#8221; said Yves A. Lussier, a professor of medicine and engineering at the University of Illinois at Chicago who wasn&#8217;t associated with the study.<\/p>\n<p>Yeah, but if the drug is too old &#8212; ie, off-patent &#8212; no branded drug company will be interested in getting the drug approved for a new indication UNLESS a new USE patent can be obtained. THAT&#8217;s exactly what Pfizer did to extend the patent life of VIAGRA (see &#8220;<a href=\"http:\/\/pharma-mkting.com\/blog\/2011\/08\/double-dip-viagra-patent-means-no.html\">Double-Dip Viagra Patent Means No Recession for Pfizer<\/a>&#8220;).<\/p>\n<p>QED<\/p>\n<div style=\"text-align: center;\">[This post originally appeared in <b><a href=\"http:\/\/pharma-mkting.com\/blog\/\">Pharma Marketing Blog<\/a><\/b>.&nbsp;<\/div>\n<div style=\"text-align: center;\">Make sure you are reading the <a href=\"http:\/\/bit.ly\/nW6cZ6\">source<\/a> to get the latest comments.]<\/div>\n","protected":false},"excerpt":{"rendered":"<p>For the first time ever, scientists are using computers and genomic information to predict new uses for existing medicines. A National Institutes of Health (NIH)-funded computational study analyzed genomic and drug data to predict new uses for medicines that are already on the market (see &#8220;NIH Program Predicts New Uses for Old Drugs&#8220;). It is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[765,139,279],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NIH Genie Grants Pharma&#039;s Wish: Turning Old Drugs Into Cash Machines - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/nih-genie-grants-pharmas-wish-turning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIH Genie Grants Pharma&#039;s Wish: Turning Old Drugs Into Cash Machines - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"For the first time ever, scientists are using computers and genomic information to predict new uses for existing medicines. A National Institutes of Health (NIH)-funded computational study analyzed genomic and drug data to predict new uses for medicines that are already on the market (see &#8220;NIH Program Predicts New Uses for Old Drugs&#8220;). 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