{"id":6543,"date":"2011-10-28T19:06:00","date_gmt":"2011-10-28T19:06:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/angry-phrma-level-1-pdufa\/"},"modified":"2019-02-21T01:20:35","modified_gmt":"2019-02-21T01:20:35","slug":"angry-phrma-level-1-pdufa","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/angry-phrma-level-1-pdufa\/","title":{"rendered":"Angry PhRMA, Level 1: PDUFA"},"content":{"rendered":"<p>Yesterday I suggested a real &#8220;kick-ass&#8221; pharma-related game would be ANGRY PHRMA (see &#8220;<a href=\"http:\/\/pharma-mkting.com\/blog\/2011\/10\/pharma-fun-not-oxymoronic-here-comes.html\">Pharma &amp; Fun, Not Oxymoronic? Here Comes Gamification!<\/a>&#8220;). Below is shown &#8220;Level 1: PDUFA,&#8221; the goal of which is to &#8220;knock down&#8221; those Senators trying to give FDA new regulatory powers as part of the bill &#8212; or as PhRMA describes it, those &#8220;additional provisions that could create unintended burdens on the regulatory process&#8221; (see &#8220;<a href=\"http:\/\/www.phrma.org\/media\/releases\/phrma-statement-regarding-prescription-drug-user-fee-act-reauthorization\">PhRMA Statement Regarding Prescription Drug User Fee Act Reauthorization<\/a>&#8220;). PhRMA specifically disagrees with REMS because it \u201chas led to a breakdown in FDA\u2019s review process and has eroded some of the positive progress derived from earlier PDUFA agreements&#8221; (see &#8220;<a href=\"http:\/\/www.policymed.com\/2010\/04\/pdufa-2012-background-from-phrmas-perspective-.html\">PDUFA 2012 \u2013 Background From PhRMA\u2019s Perspective<\/a>&#8220;).<\/p>\n<p>OK, that&#8217;s the boring, policy wonk explanation. Let&#8217;s get down to &nbsp;some serious Senatorial &#8220;butt whooping&#8221; fun!<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"http:\/\/2.bp.blogspot.com\/-OjJB5qGvDBM\/Tqr7tIYVfhI\/AAAAAAAADiE\/GCvZrxvP6NY\/s1600\/AngryPhRMA_Board1.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2011\/10\/AngryPhRMA_Board1.jpg\" height=\"300\" width=\"400\" \/><\/a><\/div>\n<p>\nEXTRA CREDIT: Name at least 2 Senators that PhRMA needs to work on.<\/p>\n<p>I&#8217;ll try and come up with more levels of play for my ANGRY PHARMA game, but I need your help. Suggest an issue that PhRMA is or needs to be angry about and who the adversaries (little piggies) are. Also, describe the pigs&#8217; fortress that the Angry PhRMA Birds must knock down.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday I suggested a real &#8220;kick-ass&#8221; pharma-related game would be ANGRY PHRMA (see &#8220;Pharma &amp; Fun, Not Oxymoronic? Here Comes Gamification!&#8220;). Below is shown &#8220;Level 1: PDUFA,&#8221; the goal of which is to &#8220;knock down&#8221; those Senators trying to give FDA new regulatory powers as part of the bill &#8212; or as PhRMA describes it, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[113,44,456,114,87],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Angry PhRMA, Level 1: PDUFA - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/angry-phrma-level-1-pdufa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Angry PhRMA, Level 1: PDUFA - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Yesterday I suggested a real &#8220;kick-ass&#8221; pharma-related game would be ANGRY PHRMA (see &#8220;Pharma &amp; Fun, Not Oxymoronic? Here Comes Gamification!&#8220;). Below is shown &#8220;Level 1: PDUFA,&#8221; the goal of which is to &#8220;knock down&#8221; those Senators trying to give FDA new regulatory powers as part of the bill &#8212; or as PhRMA describes it, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/angry-phrma-level-1-pdufa\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2011-10-28T19:06:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:20:35+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2011\/10\/AngryPhRMA_Board1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/angry-phrma-level-1-pdufa\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/angry-phrma-level-1-pdufa\/\",\"name\":\"Angry PhRMA, Level 1: PDUFA - Pharma Marketing Network\",\"isPartOf\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\"},\"datePublished\":\"2011-10-28T19:06:00+00:00\",\"dateModified\":\"2019-02-21T01:20:35+00:00\",\"author\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\"},\"breadcrumb\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/angry-phrma-level-1-pdufa\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/angry-phrma-level-1-pdufa\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/angry-phrma-level-1-pdufa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Angry PhRMA, Level 1: PDUFA\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\",\"name\":\"Pharma Marketing Network\",\"description\":\"Pharma Marketing Network\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\",\"name\":\"Pharma Guy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"caption\":\"Pharma Guy\"},\"description\":\"Pharmaguy\u2122 is a \u201cconstructive critic\u201d of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/ehs-pharmaguy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Angry PhRMA, Level 1: PDUFA - Pharma Marketing Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/angry-phrma-level-1-pdufa\/","og_locale":"en_US","og_type":"article","og_title":"Angry PhRMA, Level 1: PDUFA - Pharma Marketing Network","og_description":"Yesterday I suggested a real &#8220;kick-ass&#8221; pharma-related game would be ANGRY PHRMA (see &#8220;Pharma &amp; Fun, Not Oxymoronic? 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