{"id":6507,"date":"2012-01-10T20:16:00","date_gmt":"2012-01-10T20:16:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/thera-max-youtube-video-social-media\/"},"modified":"2019-02-21T01:20:20","modified_gmt":"2019-02-21T01:20:20","slug":"thera-max-youtube-video-social-media","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/thera-max-youtube-video-social-media\/","title":{"rendered":"Thera Max YouTube Video “Social Media Strategy” Makes Americans Look Like Fools!"},"content":{"rendered":"

“A reporter in Times Square gathered over 200 random people and allowed them to try Thera Max\u2122 Cold and Flu right on the spot. The results provided would give a non-biased, random and unscripted evaluation of the product and the results it provided. The overall consensus was, ‘It really works.'”<\/p>\n

According to the press release (read it here<\/a>) this was the result of “A Social Media Strategy in Times Square [that] Boasts Great Results for TheraMax Cold and Flu.”<\/p>\n

What’s the social media component? Videos from the TheraMax “No Cold Here — Times Square, NYC” promotion have been uploaded to the Thera Max Facebook and YouTube pages.<\/p>\n

Luckily, this social media “strategy” hasn’t garnered very many views on YouTube (see video here<\/a>). There have been only 148 views so far and half of them were by me!<\/p>\n

I say “luckily” for a couple of reasons:<\/p>\n

    \n
  1. The claims of efficacy made in the video for this “homeopathic remedy of ingredients pre-approved by the FDA” are shameful. “Awesome”, “no nasal congestion here.” etc. No wonder Rx drug marketers have social media envy! <\/li>\n

    <\/p>\n

  2. The “random people” trip all over themselves trying to promote the product as if they were auditioning for a TV ad spot! Wait! They ARE auditioning! “On February 1, 2012, one Grand Prize Winner will be selected at random to receive a TheraMax customized iPad2,” says the press release!<\/li>\n<\/ol>\n

    I don’t have the stomach to see what’s happening on the Facebook page!<\/p>\n

    The following montage of frames from the video demonstrate the depths to which some people will stoop for a chance to star on YouTube and win a lousy iPad2!<\/p>\n

    \n<\/a><\/div>\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

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