{"id":6473,"date":"2012-02-21T13:46:00","date_gmt":"2012-02-21T13:46:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/pfizer-mobile-public-toilet-app-rated\/"},"modified":"2019-02-21T01:19:59","modified_gmt":"2019-02-21T01:19:59","slug":"pfizer-mobile-public-toilet-app-rated","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pfizer-mobile-public-toilet-app-rated\/","title":{"rendered":"Pfizer Mobile Public Toilet App Rated Top 25 by George Costanza"},"content":{"rendered":"
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I just love following Fabio Gratton on Twitter. Yesterday he posted this tweet:<\/p>\n

“Has anyone download this Pfizer app? (only available in Israel). Terrific idea! http:\/\/t.co\/JAMzbIa4 #mhealth”<\/p>\n

When Fabio says something is terrific, I have to see it.<\/p>\n

The app he was talking about is Pfizer\u2019s \u2018public restroom\u2019 iPhone app, which targets consumers in Israel. BTW, there are in fact no public toilets in Israel!<\/p>\n

So, how do you find a public toilet where there is none?<\/p>\n

“We launched a GPS app that locates the nearest toilet \u2013 restaurants included!\u201d, said Tali Rosin, public affairs and policy manager with Pfizer Israel. According to a reviewer (here<\/a>), “users can add toilets not already in the app\u2019s database, and can also grade toilets they visit for criteria such as cleanliness, availability of toilet tissue, or whether they needed to ask for a key.”<\/p>\n

Now THAT’s a mobile app that George Costanza would rate among his TOP 25! Actually, Pfizer’s app was among Apple App Store\u2019s coveted \u201cTop 25\u201d most-downloaded apps and was downloaded over 15,000 times in about 3 months after it was launched in September 2011.<\/p>\n

You could refer to this app as the Mobile George Costanza Public Toilet Finder:<\/p>\n