{"id":6465,"date":"2012-03-03T19:49:00","date_gmt":"2012-03-03T19:49:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/j-lowers-its-reputation-expectations\/"},"modified":"2019-02-21T01:19:54","modified_gmt":"2019-02-21T01:19:54","slug":"j-lowers-its-reputation-expectations","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/j-lowers-its-reputation-expectations\/","title":{"rendered":"J&#038;J Lowers Its Reputation Expectations"},"content":{"rendered":"<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"http:\/\/3.bp.blogspot.com\/-YMUTYxAdLXY\/T1J0QxtUngI\/AAAAAAAADss\/DNKvionA3Vw\/s1600\/JNJ_LoweredExpectations.jpg\" imageanchor=\"1\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"640\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2012\/03\/JNJ_LoweredExpectations.jpg\" width=\"320\" \/><\/a><\/div>\n<p>I recently received this simple tweet from @JNJComm (Johnson and Johnson&#8217;s official corporate Twitter account):<\/p>\n<p><b>#JNJ is pleased to rank 12th among @FortuneMagazine\u2019s most admired companies! &gt; cnnmon.ie\/xM27z8<\/b><\/p>\n<p>Hmmm&#8230; JNJ <i>might<\/i> be pleased that #12 is better than #17, which is where the company stood in last year&#8217;s most &#8220;admired&#8221; list of companies.<\/p>\n<p>However, when you look at JNJ&#8217;s standing within the pharmaceutical industry, you see a different, ie, downward, trend as shown in the chart on the left (click on it for a larger view). A similar trend is seen in the Harris QR data.<\/p>\n<p>So, I don&#8217;t think JNJ should lower its expectations and be &#8220;pleased&#8221; with how it is performing against its competitors who are certain to leverage this loss of reputation to their advantage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I recently received this simple tweet from @JNJComm (Johnson and Johnson&#8217;s official corporate Twitter account): #JNJ is pleased to rank 12th among @FortuneMagazine\u2019s most admired companies! &gt; cnnmon.ie\/xM27z8 Hmmm&#8230; JNJ might be pleased that #12 is better than #17, which is where the company stood in last year&#8217;s most &#8220;admired&#8221; list of companies. However, when [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[307,107],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>J&amp;J Lowers Its Reputation Expectations - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/j-lowers-its-reputation-expectations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"J&amp;J Lowers Its Reputation Expectations - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"I recently received this simple tweet from @JNJComm (Johnson and Johnson&#8217;s official corporate Twitter account): #JNJ is pleased to rank 12th among @FortuneMagazine\u2019s most admired companies! &gt; cnnmon.ie\/xM27z8 Hmmm&#8230; JNJ might be pleased that #12 is better than #17, which is where the company stood in last year&#8217;s most &#8220;admired&#8221; list of companies. However, when [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/j-lowers-its-reputation-expectations\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-03T19:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:19:54+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2012\/03\/JNJ_LoweredExpectations.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"320\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/j-lowers-its-reputation-expectations\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/j-lowers-its-reputation-expectations\/\",\"name\":\"J&J Lowers Its Reputation Expectations - Pharma Marketing Network\",\"isPartOf\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\"},\"datePublished\":\"2012-03-03T19:49:00+00:00\",\"dateModified\":\"2019-02-21T01:19:54+00:00\",\"author\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\"},\"breadcrumb\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/j-lowers-its-reputation-expectations\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/j-lowers-its-reputation-expectations\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/j-lowers-its-reputation-expectations\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"J&#038;J Lowers Its Reputation Expectations\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\",\"name\":\"Pharma Marketing Network\",\"description\":\"Pharma Marketing Network\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\",\"name\":\"Pharma Guy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"caption\":\"Pharma Guy\"},\"description\":\"Pharmaguy\u2122 is a \u201cconstructive critic\u201d of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/ehs-pharmaguy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"J&J Lowers Its Reputation Expectations - Pharma Marketing Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/j-lowers-its-reputation-expectations\/","og_locale":"en_US","og_type":"article","og_title":"J&J Lowers Its Reputation Expectations - Pharma Marketing Network","og_description":"I recently received this simple tweet from @JNJComm (Johnson and Johnson&#8217;s official corporate Twitter account): #JNJ is pleased to rank 12th among @FortuneMagazine\u2019s most admired companies! 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