{"id":6438,"date":"2012-04-13T12:54:00","date_gmt":"2012-04-13T12:54:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/pharma-people-pioneers-on-pinteres\/"},"modified":"2019-02-21T01:19:45","modified_gmt":"2019-02-21T01:19:45","slug":"pharma-people-pioneers-on-pinteres","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharma-people-pioneers-on-pinteres\/","title":{"rendered":"Pharma People Pioneers on Pinterest"},"content":{"rendered":"

I have been keeping track of pharmaceutical employees who have personal accounts on Twitter for over a year (see “More Pharma Social Media Pioneers Recognized<\/a>“). There are currently 105 people on the list (find it here<\/a>).<\/p>\n

I do this for several reasons:<\/p>\n

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  1. to see if the people who “talk the talk” of pharma social media actually “walk the walk” (only 40% of pharma people who have taken my Social Marketing Readiness Self-Assessment<\/a><\/b> personally use social media “frequently; fill out the assessment here<\/a> and see more results),<\/li>\n

    <\/p>\n

  2. to keep track of how these pioneers are using social media, and<\/li>\n

    <\/p>\n

  3. to help me communicate with them (it’s often impossible to reach them via email or by phone).<\/li>\n<\/ol>\n

    A majority of these pioneers have LinkedIn accounts for professional use and probably many also have Facebook pages. While I also keep track of pharma pioneer LinkedIn pages, I generally do not bother to peer into their personal lives that they may chronicle on personal Facebook pages.<\/p>\n

    Recently, I’ve been interested in Pinterest for my own use and started searching for pharma companies who have Pinterest accounts (see “Should Pharma Ponder Pinterest? Novo Nordisk Is!<\/a>” and “Pharma Pinterest Update: Bayer US Pins, Novo Nordisk Depins!<\/a>“). Yesterday, however, I received an email notice from Pinterest that Craig DeLarge, Director, Healthcare Professional Relationship Marketing at Novo Nordisk, who liked my pin “Charlie Kimball, Novo Nordisk, and Me Make Up. http:\/\/bit.ly\/kjIAH<\/a>.” (This link is to the blog post in which that pin\/image appears.) <\/p>\n

    Craig has a very interesting Pinterest page (here<\/a>) that includes the following “boards” (ie, categories of images):<\/p>\n