{"id":6412,"date":"2012-05-24T14:15:00","date_gmt":"2012-05-24T14:15:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/online-physician-communities-hold\/"},"modified":"2019-02-21T01:19:31","modified_gmt":"2019-02-21T01:19:31","slug":"online-physician-communities-hold","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/online-physician-communities-hold\/","title":{"rendered":"Online Physician Communities Hold Promise, But Do They Deliver?"},"content":{"rendered":"

Doctors 2.0 and Pharma Marketing News<\/i> is currently running the “Exploring the Doctor 2.0” survey (find it here<\/a>), which asks respondents about the impact of New Technologies on healthcare, a subject that is right now being discussed by the “Online Health Care Professional Communities” panel at the Doctors 2.0 & You Conference<\/a> in Paris, France.<\/p>\n

I will be reviewing in more details the results of this survey in the upcoming issue of Pharma Marketing News, but will give you a glimpse of the results of the first question, which asked respondents to rate the importance internet tools and services in improving healthcare. The results are shown in the following chart:<\/p>\n

\n<\/a><\/div>\n
\n
\nSource: Uploaded by user<\/a> via Pharma<\/a> on Pinterest<\/a><\/div>\n<\/div>\n

Over 80% of respondents (N=54) said that online professional communities were very useful or essential tools for improving healthcare. Close behind that were mobile apps for professionals and patients. The chart shows a comparison between EU (yellow line) and North American (red line) respondents.<\/p>\n

However, According to a QuantiaMD and Care Continuum Alliance 4,033-clinician study, 28% of clinicians access online
\nphysician communities. \u201cA notable 92% of physicians are interested in interacting with colleagues in online professional
\nnetworks to learn from experts and peers, discuss clinical issues and share practice management challenges. However,
\nmore than 70% of physicians say patient privacy issues would hold them back from using these networks, and two-thirds
\nare worried about liability issues. Lack of time and issues with compensation are also areas of concern.\u201d Chart:<\/p>\n

\n<\/a><\/div>\n

<\/p>\n

\n<\/div>\n
\n
\nSource: pharmamkting.blogspot.com<\/a> via Pharma<\/a> on Pinterest<\/a><\/div>\n<\/div>\n

Note: N=4032 for all responses except physician communities, which only includes respondents with no prior
\nQuantiaMD connection (N=854). Source: QuantiaResearch www.quantiamd.com<\/p>\n

For more about this discrepancy (highly rated importance of physician communities and actual low use of them by physicians) see “Physician Participation in Peer-to-Peer Social Media Sites: Why Is It Less Than Expected?<\/a>” Use discount code ‘P2Pfree’ to get it free.<\/p>\n","protected":false},"excerpt":{"rendered":"

Doctors 2.0 and Pharma Marketing News is currently running the “Exploring the Doctor 2.0” survey (find it here), which asks respondents about the impact of New Technologies on healthcare, a subject that is right now being discussed by the “Online Health Care Professional Communities” panel at the Doctors 2.0 & You Conference in Paris, France. […]<\/p>\n","protected":false},"author":2,"featured_media":10724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[399,695],"topic":[],"acf":[],"yoast_head":"\nOnline Physician Communities Hold Promise, But Do They Deliver? - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/online-physician-communities-hold\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Physician Communities Hold Promise, But Do They Deliver? - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Doctors 2.0 and Pharma Marketing News is currently running the “Exploring the Doctor 2.0” survey (find it here), which asks respondents about the impact of New Technologies on healthcare, a subject that is right now being discussed by the “Online Health Care Professional Communities” panel at the Doctors 2.0 & You Conference in Paris, France. 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