{"id":6408,"date":"2012-06-06T14:10:00","date_gmt":"2012-06-06T14:10:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/pfizers-deceptive-campaign-agains\/"},"modified":"2019-02-21T01:19:27","modified_gmt":"2019-02-21T01:19:27","slug":"pfizers-deceptive-campaign-agains","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pfizers-deceptive-campaign-agains\/","title":{"rendered":"Pfizer’s Deceptive “Campaign Against Migraine” Tweet Deleted – Too Late!"},"content":{"rendered":"

Sometimes, you make a mistake and want to “take it back.” I understand that. But this electronically-connected world in which we live is making it much more difficult to truly delete e-mails, text messages, and tweets from the network.<\/p>\n

Take, for example, this tweet by @Pfizer_news:<\/p>\n

\n<\/a><\/div>\n

\nThis is how the tweet looks as posted to the News Direct from the Pharma Industry<\/b> Forum of Pharma Marketing Network (here<\/a>), which I own and “curate”\/administer.<\/p>\n

This is how I keep up with tweets from major pharmaceutical companies: I use my forum software to automatically scan the Twitter feeds of selected pharma companies and post tweets from these Twitter accounts to the above forum. Because I am “subscribed” to this forum, I get daily email notices whenever these posts are made. That’s how I learned about this tweet from @Pfizer_news.<\/p>\n

It seems like an innocent enough Tweet and looked interesting – I wanted to see what the “campaign for migraine relief” was all about, so I clicked on the link in the tweet: http:\/\/t.co\/dhp1shpv<\/a>, which is Twitter-shortened link.<\/p>\n

I was surprised when the link above took me to http:\/\/www.relpax.com\/, which is the branded website for Pfizer’s Relpax migraine drug. I found nothing there about the “campaign for migraine relief” as was promised by the Tweet. That’s the deceptive aspect of the Tweet.<\/p>\n

The tweet included the hashtag #CampaignAgainstMigraine. A Google search on “CampaignAgainstMigraine” leads to a real “Campaign Against Migraine” Web site sponsored by Pfizer:<\/p>\n

\n<\/a><\/div>\n

NOTE: If you search on “#CampaignAgainstMigraine” you can find reference to the same tweet. The link, however, leads to http:\/\/inagist.com\/, which no longer lists the tweet.<\/p>\n

So, what’s the big deal? Obviously, it is deceptive to link to a drug.com site as part of a message that implies you will be joining a campaign against a debilitating medical condition! Hopefully, grownups at Pfizer recognized this mistake and deleted the tweet. But, as I said in the beginning, the tweet lives on — at least on the Pharma Marketing Forum mentioned above.<\/p>\n

Followup<\/b> (8 June 2012): @Pfizer_news “retweeted” with the CORRECT link this time: “Join the campaign against migraine. bit.ly\/KcaV5i #CampaignAgainstMigraine” As I suspected, the link is to the site I found via Google, not to the REPLAX branded website. Hat tip to Amber Williams (@williaqj) for alerting me.<\/p>\n","protected":false},"excerpt":{"rendered":"

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