{"id":6377,"date":"2012-07-16T15:13:00","date_gmt":"2012-07-16T15:13:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/crowd-is-my-only-drug-says-gsk-olympics\/"},"modified":"2019-02-21T01:19:06","modified_gmt":"2019-02-21T01:19:06","slug":"crowd-is-my-only-drug-says-gsk-olympics","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/crowd-is-my-only-drug-says-gsk-olympics\/","title":{"rendered":"&#8220;The Crowd is My Only Drug,&#8221; Says GSK Olympics Anti-Doping DTC Ad Campaign"},"content":{"rendered":"<p>GlaxoSmithKline (GSK) will raise awareness of its role in anti-doping measures at the London 2012 Olympic Games as part of its first consumer-facing corporate campaign in the UK (see <a href=\"http:\/\/www.pmlive.com\/pharma_news\/olympic_games_london_2012_doping_glaxosmithkline_uk_corporate_campaign_412312\">here<\/a>).<\/p>\n<p>Advertisements will appear across a range of media, including television, and outdoor advertising space, commencing July 23. One TV ad is currently available on Youtube:<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/Hy-ch43OCDQ?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Obviously, when the athlete star of this video is quoted as saying &#8220;The Crowd is My Only Drug,&#8221; he means <i>illegal<\/i> drugs that some athletes may use to boost performance, not the drugs sold be GSK for legitimate use. But I wonder if social media &#8220;crowds&#8221; &#8212; as in &#8220;Wisdom of the Crowd&#8221; &#8212; can replace some Rx drugs for some people? I&#8217;m thinking about GSK drugs such as diet pill Alli and diabetes drug Avandia, both of which have been problems for GSK (see <a href=\"http:\/\/pharma-mkting.com\/blog\/2011\/04\/little-used-drug-for-sale-gsk-says-bye.html\">here<\/a> and <a href=\"http:\/\/pharma-mkting.com\/blog\/2010\/07\/gsks-coverup-of-avandias-heart-risk.html\">here<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GlaxoSmithKline (GSK) will raise awareness of its role in anti-doping measures at the London 2012 Olympic Games as part of its first consumer-facing corporate campaign in the UK (see here). Advertisements will appear across a range of media, including television, and outdoor advertising space, commencing July 23. One TV ad is currently available on Youtube: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[680,487,86,191,681,127],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;The Crowd is My Only Drug,&quot; Says GSK Olympics Anti-Doping DTC Ad Campaign - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/crowd-is-my-only-drug-says-gsk-olympics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;The Crowd is My Only Drug,&quot; Says GSK Olympics Anti-Doping DTC Ad Campaign - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"GlaxoSmithKline (GSK) will raise awareness of its role in anti-doping measures at the London 2012 Olympic Games as part of its first consumer-facing corporate campaign in the UK (see here). Advertisements will appear across a range of media, including television, and outdoor advertising space, commencing July 23. 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