{"id":6330,"date":"2012-10-23T18:41:00","date_gmt":"2012-10-23T18:41:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/physicians-prefer-gated-social-media\/"},"modified":"2019-02-21T01:18:38","modified_gmt":"2019-02-21T01:18:38","slug":"physicians-prefer-gated-social-media","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/physicians-prefer-gated-social-media\/","title":{"rendered":"Physicians Prefer Gated Social Media Communities"},"content":{"rendered":"

Research sponsored by Pfizer and published last month in the Journal of Medical Internet Research, found that over 70% of physicians surveyed (N=485) are either “current users” (52%) or “likely\/very likely” users (19%) of “restricted online communities” (such as Sermo). In this case, “use” means sharing medical information and staying up to date professionally. The following chart is a remake of Figure 2 from that study (find it here<\/a>).<\/p>\n

\n<\/a><\/div>\n

\nWikipedia is the next closest “social media” site used by these docs (186 oncologists and 299 primary care physicians) — only 25% of surveyed physicians said they are current users of Wikipedia. As for YouTube, 23% of surveyed docs said they were current users.<\/p>\n

This survey was conducted in March 2011.<\/p>\n

According to Manhattan Research\u2019s Taking the Pulse\u00ae v11.0 study (May 2011), only about a third of all \u201cdigital\u201d physicians (24% of all physicians) are using gated physician peer communities like Sermo, Medscape, DrConnect, PhysicianConnect, Ozmosis, etc.<\/p>\n

Some experts, such as Bruce Grant, SVP of Strategic Services at Digitas Health, in the past have cited other, conflicting data that suggests physicians interested in using online peer-to-peer social communities outnumber by 2 to 1 physicians who are actually using them (see “Physician Participation in Peer-to-Peer Social Media Sites<\/a>“; use discount code P2Pfree).<\/p>\n

52% or 24%, whatever! The number of physicians using gated social media communities for professional purposes far exceeds the number of physicians using “open” communities such as Twitter or Facebook. Only 7% of surveyed physicians say they use Twitter in order to share medical information and stay up to date and 36% of said they either were not aware of Twitter (3%) or said they would never use Twitter (33%) for such purposes (another 50% said they were unlikely or not sure if they would use it)!<\/p>\n

Meanwhile, the use of Twitter by patients\/consumers seems to be on the rise. Twitter reports that tweets about health are up 51 percent this year (see “Twitter Courts Healthcare \u2013 But Cautiously<\/a>“).<\/p>\n

It doesn’t seem likely that physicians and their patients will ever communicate using social media. They just don’t seem like birds willing to flock together on social media.<\/p>\n","protected":false},"excerpt":{"rendered":"

Research sponsored by Pfizer and published last month in the Journal of Medical Internet Research, found that over 70% of physicians surveyed (N=485) are either “current users” (52%) or “likely\/very likely” users (19%) of “restricted online communities” (such as Sermo). In this case, “use” means sharing medical information and staying up to date professionally. The […]<\/p>\n","protected":false},"author":2,"featured_media":10894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[101,167],"topic":[],"acf":[],"yoast_head":"\nPhysicians Prefer Gated Social Media Communities - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/physicians-prefer-gated-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Physicians Prefer Gated Social Media Communities - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Research sponsored by Pfizer and published last month in the Journal of Medical Internet Research, found that over 70% of physicians surveyed (N=485) are either “current users” (52%) or “likely\/very likely” users (19%) of “restricted online communities” (such as Sermo). 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