{"id":6306,"date":"2012-11-28T13:34:00","date_gmt":"2012-11-28T13:34:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/us-brand-drug-prices-take-flight-while\/"},"modified":"2019-02-21T01:18:25","modified_gmt":"2019-02-21T01:18:25","slug":"us-brand-drug-prices-take-flight-while","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/us-brand-drug-prices-take-flight-while\/","title":{"rendered":"U.S. Brand Drug Prices Take Flight While Generic Prices Plummet"},"content":{"rendered":"<p>Express Scripts just published its &#8220;Inaugural Drug Trend Quarterly,&#8221; which provides the &#8220;first comprehensive overview of U.S. prescription drug spending for 2012 (see press release <a href=\"http:\/\/www.forums.pharma-mkting.com\/showthread.php?t=85120\">here<\/a>). The key findings include:<\/p>\n<ul>\n<li>The Index shows that since September 2011, price inflation for the most highly utilized brand-name medications was more than six times greater than overall economic price inflation for consumer goods.<\/li>\n<li>The price gap between brand-name and generic medications widened an additional 35.2 percentage points from September 2011 to September 2012, the largest one-year increase Express Scripts has recorded (see chart below).<\/li>\n<li>Year-to-date spending on specialty medications is up 22.6 percent, underscoring the nation&#8217;s need for an accelerated pathway for biosimilars.<\/li>\n<\/ul>\n<p>\nHere&#8217;s the chart that tells it all (click on it for a larger view):<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"http:\/\/3.bp.blogspot.com\/-D_upQVJnkJs\/ULYOmuG-J5I\/AAAAAAAAE7A\/O9Ho6oHJTHs\/s1600\/US-DrugPrice-Index2012Chart.png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2012\/11\/US-DrugPrice-Index2012Chart.png\" height=\"225\" width=\"400\" \/><\/a><\/div>\n<p>\nIn other words, brand drug prices INCREASED 63% since 2008, while generic drug prices DECREASED 39%. Overall prices in the U.S. increased 9% during that time.<\/p>\n<p>The 35.2 percentage point net inflationary difference is the largest gap between brand and generic prices since Express Scripts began calculating its Prescription Price Index in 2008.<\/p>\n<p>&#8220;The big takeaway from this for me is actually not so much that we have ongoing brand inflation, because we&#8217;ve always had that, though it&#8217;s larger than usual,&#8221; said Steve Miller, chief medical officer for Express Scripts. &#8220;What&#8217;s really remarkable is the gap (between branded drug prices and generics) is getting larger because of the number of generics and the discounts on those generics are steep.&#8221;<\/p>\n<p>I would call the &#8220;larger than usual&#8221; brand-generic price gap in 2012 the LIPITOR EFFECT, meaning that the shift from branded Lipitor to generic versions may have played a big role in widening that gap. As an aside, recall another LIPITOR EFFECT: on DTC advertising (see &#8220;<a href=\"http:\/\/pharma-mkting.com\/blog\/2012\/04\/lipitor-holds-key-to-dtc-ad-spending-in.html\">Lipitor Holds Key to DTC Ad Spending in 2012<\/a>&#8220;).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Express Scripts just published its &#8220;Inaugural Drug Trend Quarterly,&#8221; which provides the &#8220;first comprehensive overview of U.S. prescription drug spending for 2012 (see press release here). The key findings include: The Index shows that since September 2011, price inflation for the most highly utilized brand-name medications was more than six times greater than overall economic [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[104,438,494],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>U.S. Brand Drug Prices Take Flight While Generic Prices Plummet - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/us-brand-drug-prices-take-flight-while\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U.S. Brand Drug Prices Take Flight While Generic Prices Plummet - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Express Scripts just published its &#8220;Inaugural Drug Trend Quarterly,&#8221; which provides the &#8220;first comprehensive overview of U.S. prescription drug spending for 2012 (see press release here). The key findings include: The Index shows that since September 2011, price inflation for the most highly utilized brand-name medications was more than six times greater than overall economic [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/us-brand-drug-prices-take-flight-while\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-28T13:34:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:18:25+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2012\/11\/US-DrugPrice-Index2012Chart.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"362\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/us-brand-drug-prices-take-flight-while\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/us-brand-drug-prices-take-flight-while\/\",\"name\":\"U.S. Brand Drug Prices Take Flight While Generic Prices Plummet - 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