{"id":6286,"date":"2012-12-21T15:37:00","date_gmt":"2012-12-21T15:37:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/happy-holidays-from-professor-syrum-ba\/"},"modified":"2019-02-21T01:18:12","modified_gmt":"2019-02-21T01:18:12","slug":"happy-holidays-from-professor-syrum-ba","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/happy-holidays-from-professor-syrum-ba\/","title":{"rendered":"Happy Holidays from Professor Syrum: Bah. Humbug!"},"content":{"rendered":"<p>Thanks to everyone wishing me &#8220;Happy Holidays,&#8221; including &#8220;Professor Syrum&#8221; from Boehringer Ingelheim&#8217;s Syrum Facebook game. The good Prof sent me this e-mail holiday card:<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"http:\/\/3.bp.blogspot.com\/-YAXloqs1SLM\/UNR6pXbbPzI\/AAAAAAAAFHk\/duhr_uHpdfs\/s1600\/Prof-Syrum-email-HolidayCard.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"245\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2012\/12\/Prof-Syrum-email-HolidayCard.jpg\" width=\"400\" \/><\/a><\/div>\n<p>\nThe card links to the &#8220;Honey Badger Prequel&#8221; video on the &#8220;<a href=\"http:\/\/www.youtube.com\/user\/syrumgame\">Beta Syrum<\/a>&#8221; YouTube Channel. As of today, this video has 51 views &#8212; I am in rarefied company indeed!<\/p>\n<p><iframe loading=\"lazy\" allowfullscreen=\"allowfullscreen\" frameborder=\"0\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/9_R4-kOoUhY\" width=\"560\"><\/iframe><br \/>\n<br \/>\nThe video depicts a Christmas Past (&#8220;Christmas 1990&#8221;) where Professor Syrum &#8212; who sounds a lot like the evil emperor in Star Wars &#8212; gives his young nephew Randall an animal picture book that includes Prof Syrum&#8217;s favorite: the &#8220;Honey Badger.&#8221;<\/p>\n<p>Syrum is a multichannel endeavor, which obviously involves a lot of time and expense. To what purpose? you might ask. We don&#8217;t know.<\/p>\n<p>In any case, the campaign ultimately fails for me and every other U.S. citizen: I was contacted via e-mail (I signed up to be a beta tester), which linked to a YouTube channel, which linked to the game on Facebook. Unfortunately, when I clicked on the last link, I got an error message: &#8220;Use of app &#8216;Syrum&#8217; has been restricted. Error while loading page from Syrum.&#8221; Since I cannot play the game, the reference to the honey badger and &#8220;prequel&#8221; in the video are completely lost to me. Which is why I say &#8220;Bah. Humbug!&#8221; <\/p>\n<p>Maybe by the time Christmas Future rolls around I may be able to finally play Syrum and &#8220;save the health of the world.&#8221;<\/p>\n<p>Meanwhile, <b>Happy Holidays<\/b> to Professor Syrum, BI, and all my readers and Twitter followers!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to everyone wishing me &#8220;Happy Holidays,&#8221; including &#8220;Professor Syrum&#8221; from Boehringer Ingelheim&#8217;s Syrum Facebook game. The good Prof sent me this e-mail holiday card: The card links to the &#8220;Honey Badger Prequel&#8221; video on the &#8220;Beta Syrum&#8221; YouTube Channel. As of today, this video has 51 views &#8212; I am in rarefied company indeed! [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[158,632,262,435],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Happy Holidays from Professor Syrum: Bah. 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