{"id":6262,"date":"2013-02-02T17:26:00","date_gmt":"2013-02-02T17:26:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/smac-new-buzzword-for-pharma-in-2013\/"},"modified":"2019-02-21T01:17:55","modified_gmt":"2019-02-21T01:17:55","slug":"smac-new-buzzword-for-pharma-in-2013","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/smac-new-buzzword-for-pharma-in-2013\/","title":{"rendered":"\u201cSMAC\u201d \u2013 A New Buzzword for Pharma in 2013"},"content":{"rendered":"
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No, I\u2019m not talking about the Salsa Music Appreciation Club<\/b> or the Students\u2019 Museum Advisory Council<\/b> of the Utah Museum of Fine Arts. I\u2019m talking about the intersection of Social, Mobile, Analytics, and Cloud<\/i>. Although it would be a stretch to say that the pharmaceutical industry will become proficient in all FOUR of these technologies in 2013, I will go out on a limb and predict that SMAC will be popping up this year as a buzzword at many industry conferences and in vendor white papers.<\/p>\n

I first heard about SMAC from Philippe Kirby, EUCAN MCM IT Director, MSD (Europe) Inc. during a January 16, 2013, Pharma Marketing Talk interview, where we discussed the near future of pharma digital marketing especially regarding use of the iPad, social media, and analytics in physician detailing. The following is an edited excerpt from that conversation. You can listen to the entire interview here: http:\/\/bit.ly\/PMTalk187<\/a><\/p>\n

The logo included in this post is from the SMAC LinkedIn group<\/a>, which I joined to learn more about this trend. The group was established by Jithesh Sathyan, Technology Architect and Pre Sales Solution Manager, Mobility Practice at Infosys.<\/p>\n

The current discussion topics of this group include:<\/p>\n