{"id":6246,"date":"2013-03-05T21:56:00","date_gmt":"2013-03-05T21:56:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/pharma-marketing-sequestration-dtc\/"},"modified":"2019-02-21T01:17:45","modified_gmt":"2019-02-21T01:17:45","slug":"pharma-marketing-sequestration-dtc","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharma-marketing-sequestration-dtc\/","title":{"rendered":"Pharma Advertising Sequestration! DTC &#038; Physician Ad Spending Cut 20% Across the Board!"},"content":{"rendered":"<p>According to MM&amp;M: &#8220;Ad pages in medical\/surgical journals fell precipitously in 2012, with companies buying 16,100 fewer pages than they did in 2011 (a 21.2% decline). Ad dollars, similarly, were down to $328 million, a $77.7 million drop (19.2%) from 2011 (see &#8220;<a href=\"http:\/\/www.mmm-online.com\/journal-ad-report-2012-in-a-bind\/article\/281402\/\">Journal Ad Report 2012: In a Bind<\/a>&#8220;). The data comes from Kantar Health. Here&#8217;s the trend in Medical\/Surgical journal ad revenue from 2007 through 2012:<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"http:\/\/1.bp.blogspot.com\/-P-7L5W4XNKQ\/UTZn8W7f4PI\/AAAAAAAAFss\/is4VNuaUGn8\/s1600\/JournalAdRevenue_2007-2012.png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"233\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2013\/03\/JournalAdRevenue_2007-2012.png\" width=\"400\" \/><\/a><\/div>\n<p>It&#8217;s interesting that medical journal ad revenue from pharma decreased about the same percentage amount as did DTC advertising as reported by CSD (see &#8220;<a href=\"http:\/\/pharma-mkting.com\/blog\/2013\/03\/pharma-dtc-ad-spending-took-nosedive-in.html\">Pharma DTC Ad Spending Took a Nosedive in 2012!<\/a>&#8220;). It&#8217;s as if &#8220;sequestration&#8221; has spread to pharmaceutical marketing. <\/p>\n<p>Here&#8217;s a pseudo infographic showing how the TOP 5 medical journals ranked by ad revenue did in 2012:<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2013\/03\/Top5-JournalAdRevenue_2012-397x1024.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2013\/03\/Top5-JournalAdRevenue_2012-397x1024.jpg\" \/><\/a><\/div>\n<div style=\"text-align: center;\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>According to MM&amp;M: &#8220;Ad pages in medical\/surgical journals fell precipitously in 2012, with companies buying 16,100 fewer pages than they did in 2011 (a 21.2% decline). Ad dollars, similarly, were down to $328 million, a $77.7 million drop (19.2%) from 2011 (see &#8220;Journal Ad Report 2012: In a Bind&#8220;). The data comes from Kantar Health. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[607,409],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma Advertising Sequestration! DTC &amp; Physician Ad Spending Cut 20% Across the Board! - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharma-marketing-sequestration-dtc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma Advertising Sequestration! DTC &amp; Physician Ad Spending Cut 20% Across the Board! - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"According to MM&amp;M: &#8220;Ad pages in medical\/surgical journals fell precipitously in 2012, with companies buying 16,100 fewer pages than they did in 2011 (a 21.2% decline). Ad dollars, similarly, were down to $328 million, a $77.7 million drop (19.2%) from 2011 (see &#8220;Journal Ad Report 2012: In a Bind&#8220;). The data comes from Kantar Health. 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DTC & Physician Ad Spending Cut 20% Across the Board! - Pharma Marketing Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharma-marketing-sequestration-dtc\/","og_locale":"en_US","og_type":"article","og_title":"Pharma Advertising Sequestration! DTC & Physician Ad Spending Cut 20% Across the Board! - Pharma Marketing Network","og_description":"According to MM&amp;M: &#8220;Ad pages in medical\/surgical journals fell precipitously in 2012, with companies buying 16,100 fewer pages than they did in 2011 (a 21.2% decline). Ad dollars, similarly, were down to $328 million, a $77.7 million drop (19.2%) from 2011 (see &#8220;Journal Ad Report 2012: In a Bind&#8220;). The data comes from Kantar Health. 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