{"id":6245,"date":"2013-03-07T22:00:00","date_gmt":"2013-03-07T22:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/we-do-hope-yall-will-enter-contests\/"},"modified":"2019-02-21T01:17:45","modified_gmt":"2019-02-21T01:17:45","slug":"we-do-hope-yall-will-enter-contests","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/we-do-hope-yall-will-enter-contests\/","title":{"rendered":"We Do Hope Y’All Will Enter! Contests Guarantee ROI for Diabetes Drug Marketing"},"content":{"rendered":"

“Hey y’all, I’m Paula Deen and these are my sons Bobby and Jamie,” says Paula Deen, Novo Nordisk’s Victoza diabetes drug spokesperson, in a new video designed to solicit personal stories for a chance to “walk in Paula’s footsteps this year.” It’s the launch of the Seeing Diabetes in a New Light\u00ae contest. Here’s a screen shot from the video (I couldn’t find a way to embed it — too bad; y’all go find it here<\/a>):<\/p>\n

\n<\/a><\/div>\n

\nThere are so many similar contests soliciting diabetes stories from patients that you can hardly swing a cat on the Internet without hitting one, if y’all get my drift.<\/p>\n

Here’s a contest for you:<\/p>\n

<\/p>\n\n\n\n\n\n\n\n\n\n\n
How many times do Paula Deen and her sons say “y’all” in the Seeing Diabetes in a New Light contest video?<\/b><\/td>\n<\/tr>\n
<\/td>\nOnly 1 time<\/td>\n<\/tr>\n
<\/td>\nAbout 3 to 5 times<\/td>\n<\/tr>\n
<\/td>\nMore than 5 times but less than 10<\/td>\n<\/tr>\n
<\/td>\n10 times or more<\/td>\n<\/tr>\n
<\/td>\nI didn’t bother to count<\/td>\n<\/tr>\n
<\/td>\nI didn’t bother to view the video<\/td>\n<\/tr>\n
<\/p>\n

  \n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The winner will be invited to spend a day with Pharmaguy\u2122 in his home office in Newtown, PA. No expenses will be paid.<\/p>\n

And these contests must be VERY popular! My podcast interview of Bruce Braughton, Vice President, Insulin Franchise for Sanofi U.S., about the “Diabetes Co-stars Casting Call” contest (here<\/a>) has been listened to over 21,000 times since December 6, 2012. It gleaned more listens than any of my other 200 or so podcast interviews (see here<\/a>).<\/p>\n

It seems that y’all don’t have to be too creative or worry too much about targeting and such when marketing in the diabetes arena. Just find a celebrity with diabetes, pay her (and her children or spouse) well, launch a contest where the winner can schmooze with the celebrity, and voila! Y’all got ROI! By which I mean lots of responses, page views, video views, etc. Sales? I dunno…<\/p>\n","protected":false},"excerpt":{"rendered":"

“Hey y’all, I’m Paula Deen and these are my sons Bobby and Jamie,” says Paula Deen, Novo Nordisk’s Victoza diabetes drug spokesperson, in a new video designed to solicit personal stories for a chance to “walk in Paula’s footsteps this year.” It’s the launch of the Seeing Diabetes in a New Light\u00ae contest. Here’s a […]<\/p>\n","protected":false},"author":2,"featured_media":11086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[195,349,539,577,348,578],"topic":[],"acf":[],"yoast_head":"\nWe Do Hope Y'All Will Enter! 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