{"id":6222,"date":"2013-04-08T15:03:00","date_gmt":"2013-04-08T15:03:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/younger-physicians-less-engaged-in\/"},"modified":"2019-02-21T01:17:34","modified_gmt":"2019-02-21T01:17:34","slug":"younger-physicians-less-engaged-in","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/younger-physicians-less-engaged-in\/","title":{"rendered":"Younger Physicians Less Engaged in Social Media Than Their Elders"},"content":{"rendered":"<p>Kantar Media just launched a new healthcare insights blog at www.kantarmedia-healthcare.com. Hopefully, many of the posts will include key data points from the company&#8217;s professional and consumer studies that I can analyze here on Pharma Marketing Blog. In fact, there is one piece of data that caught my attention: i.e., the types of social networks used by physicians for professional purposes. Specifically, this chart:<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"http:\/\/3.bp.blogspot.com\/-Isz1uLBD2uE\/UWLZlMGHO0I\/AAAAAAAAFzw\/qtNDXbQL-58\/s1600\/age_breakdown_physicians_using_social_networks_for_professional_purposes_w640.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"352\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2013\/04\/age_breakdown_physicians_using_social_networks_for_professional_purposes_w640.jpg\" width=\"640\" \/><\/a><\/div>\n<p>\n&#8220;Looking at the data by physician age, those in the 35+ group are nearly twice as likely to participate in a professional social network versus those in the under 35 group,&#8221; says Bernadette Cognac, who writes for the Insights Blog. &#8220;Surprisingly, physicians ages 45-59 are the most likely to use any social network for professional purposes overall&#8221;&nbsp;(read the post&nbsp;<a href=\"http:\/\/www.kantarmedia-healthcare.com\/social-media-usage-increasing-among-physicians\">here<\/a>).<\/p>\n<p>Yes, this is surprising given all the hype about how younger physicians are leading the way to digital and thus future pharma marketing to physicians should focus a lot more on digital channels as these physicians become mainstream.<\/p>\n<p>It is also surprising that the headline for the Kanter Media blog post reporting these data &#8212; &#8220;Social Media Usage Increasing Among Physicians &#8212; is a bit misleading. A better title, IMHO, may be &#8220;Social Media Usage Increasing Among Older Physicians Compared to Younger Ones,&#8221; which is another way of expressing the title of my post.<\/p>\n<p>Unfortunately, this is not good news for pharma marketers (or their ad agencies) who wish to convince their bosses to invest in more social media marketing aimed at physicians.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kantar Media just launched a new healthcare insights blog at www.kantarmedia-healthcare.com. Hopefully, many of the posts will include key data points from the company&#8217;s professional and consumer studies that I can analyze here on Pharma Marketing Blog. In fact, there is one piece of data that caught my attention: i.e., the types of social networks [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[403,101,167],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Younger Physicians Less Engaged in Social Media Than Their Elders - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/younger-physicians-less-engaged-in\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Younger Physicians Less Engaged in Social Media Than Their Elders - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Kantar Media just launched a new healthcare insights blog at www.kantarmedia-healthcare.com. 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