{"id":6217,"date":"2013-04-11T11:25:00","date_gmt":"2013-04-11T11:25:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/fifty-ways-to-do-digital-pharma-ceos\/"},"modified":"2019-02-21T01:17:31","modified_gmt":"2019-02-21T01:17:31","slug":"fifty-ways-to-do-digital-pharma-ceos","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/fifty-ways-to-do-digital-pharma-ceos\/","title":{"rendered":"Fifty Ways to Do the Digital: Pharma CEOs Must Start “Carrying the [Digital] Bag”"},"content":{"rendered":"
\n<\/a><\/div>\n

After posting about “Pharma C-Suite Social Media Dummies<\/a>,” I got into a Twitter discussion with my friend Paul Tunnah (@pharmaphorum) who asked “do C-level need to use social media directly, or just see value within their org and ensure others manage?”<\/p>\n

I answered “Yes: Used 2 b CEOs rose from ranks ‘carrying the bag’ as they said. They now need to ‘do the digital’ – I say :-)”<\/p>\n

It used to be that most pharmaceutical company C-suite executives started at the “bottom”; i.e., as sales reps, carrying the bag and learning the business. Some still do.<\/p>\n

But the days when face-to-face customer interaction was the best way to learn the business may be coming to an end. These days and going forward “non-personal” — i.e., digital — communications may be the way to learn the business and executives need to have experience “carrying the digital bag.” Maybe so, said Paul, “guess before too long all C-level will know #sm anyway as they grow up with it!” <\/p>\n

But why wait for those youngsters to grow up? There must be “Fifty Ways to Do the Digital,” which I put into lyrics based on the song \u201cFifty Ways to Leave Your Lover\u201d by Paul Simon:<\/p>\n

Fifty Ways to Do the Digital<\/b>
\n(Sung to the tune \u201cFifty Ways to Leave Your Lover\u201d by Paul Simon)<\/p>\n

“The problem is all inside your silos”, said my consultant Michael
\nThe answer is easy if you have less FDA concern
\nI’d like to help you in your struggle to be modern
\nThere must be fifty ways to do the digital<\/p>\n

He said it really IS my habit to intrude
\nFurthermore, I hope my meaning won’t be lost or misconstrued
\nBut I’ll repeat myself, at the risk of being crude
\nThere must be fifty ways to do the digital
\nFifty ways to do the digital<\/p>\n

You just post a tweet, Marguerite
\nGet a page on Facebook, Brook
\nYou don’t need to be a lawyer, Lloyd
\nJust get yourself digital
\nHop on the YouTube, Rube
\nYou don’t need to discuss much
\nJust drop off the 2253 form, Norm
\nAnd get yourself digital<\/p>\n

He said it grieves me so to see you in such pain
\nI wish there was something I could do to make your marketing shine again
\nI said I appreciate that and would you please explain
\nAbout the fifty ways<\/p>\n

He said why don’t we both just sleep on it tonight
\nAnd I believe in the morning you’ll begin to see the light
\nAnd then he took me golfing at the Doral and I realized he probably was right
\nThere must be fifty ways to do the digital
\nFifty ways to do the digital<\/p>\n

You just post a tweet, Marguerite
\nGet a page on Facebook, Brook
\nYou don’t need to be a lawyer, Lloyd
\nJust get yourself digital
\nHop on the YouTube, Rube
\nYou don’t need to discuss much
\nJust drop off the 2253 form, Norm
\nAnd get yourself digital<\/p>\n","protected":false},"excerpt":{"rendered":"

After posting about “Pharma C-Suite Social Media Dummies,” I got into a Twitter discussion with my friend Paul Tunnah (@pharmaphorum) who asked “do C-level need to use social media directly, or just see value within their org and ensure others manage?” I answered “Yes: Used 2 b CEOs rose from ranks ‘carrying the bag’ as […]<\/p>\n","protected":false},"author":2,"featured_media":11146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[354,253],"topic":[],"acf":[],"yoast_head":"\nFifty Ways to Do the Digital: Pharma CEOs Must Start "Carrying the [Digital] Bag" - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/fifty-ways-to-do-digital-pharma-ceos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fifty Ways to Do the Digital: Pharma CEOs Must Start "Carrying the [Digital] Bag" - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"After posting about “Pharma C-Suite Social Media Dummies,” I got into a Twitter discussion with my friend Paul Tunnah (@pharmaphorum) who asked “do C-level need to use social media directly, or just see value within their org and ensure others manage?” I answered “Yes: Used 2 b CEOs rose from ranks ‘carrying the bag’ as […]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/fifty-ways-to-do-digital-pharma-ceos\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-11T11:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:17:31+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2013\/04\/FreeTwitter.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"194\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/fifty-ways-to-do-digital-pharma-ceos\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/fifty-ways-to-do-digital-pharma-ceos\/\",\"name\":\"Fifty Ways to Do the Digital: Pharma CEOs Must Start \\\"Carrying the [Digital] Bag\\\" - 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