{"id":6203,"date":"2013-05-02T17:57:00","date_gmt":"2013-05-02T17:57:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/most-physicians-agree-that-dtc\/"},"modified":"2019-02-21T01:17:28","modified_gmt":"2019-02-21T01:17:28","slug":"most-physicians-agree-that-dtc","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/most-physicians-agree-that-dtc\/","title":{"rendered":"Most Physicians Agree That DTC Advertising Leads to Inappropriate Prescribing &#8212; by OTHER Doctors, Not Them!"},"content":{"rendered":"<p>When the FDA announced it was moving a head with yet another study of direct-to-consumer (DTC) advertising, I said:<\/p>\n<p>\n&#8220;Very few healthcare professionals are going to admit that advertising ADVERSELY affects their clinical decisions. Most would say it has no effect at all and many would say it has a positive effect; don&#8217;t forget all the money many physicians have received from the drug industry, which they also say does not influence their prescribing habits&#8221; (see <a href=\"http:\/\/pharma-mkting.com\/blog\/2013\/04\/is-fda-doing-dtc-social-media.html\">here<\/a>).<\/p>\n<p>If a snap poll of 104 physicians by CMI\/Compas has any value, nearly two-thirds of both primary care and specialty physicians agree (20% strongly; 45% somewhat) that DTC pharmaceutical advertising leads to inappropriate prescribing (see chart below):<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"http:\/\/4.bp.blogspot.com\/-X549v9ZVr6Q\/UYKgi16OVtI\/AAAAAAAAF7Y\/XW7cgN5GvLw\/s1600\/cmiPoll-DTC-prescribe-effect-chart.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"256\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2013\/05\/cmiPoll-DTC-prescribe-effect-chart.jpg\" width=\"400\" \/><\/a><\/div>\n<p><a name='more'><\/a>I don&#8217;t believe these numbers would hold up if a significant number of physicians were polled as will be the case with the FDA study. But let&#8217;s just assume they will. What does this mean? Am I wrong?<\/p>\n<p>No, I am NOT wrong. I haven&#8217;t seen yet the actual questions in the CMI\/Compas poll, but I would guess that no matter how the question about inappropriate prescribing was phrased, most respondents were thinking of the effect of DTC advertising on OTHER doctors&#8217; prescribing, not THEIRS. It&#8217;s similar to how doctors feel about free lunches &#8212; they believe OTHER doctors are influenced by free lunch.<\/p>\n<p>You can ask for the full ByDoctor\u00ae PULSE\u2122 survey results <a href=\"http:\/\/www.cmimedia.com\/insights\/research\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When the FDA announced it was moving a head with yet another study of direct-to-consumer (DTC) advertising, I said: &#8220;Very few healthcare professionals are going to admit that advertising ADVERSELY affects their clinical decisions. Most would say it has no effect at all and many would say it has a positive effect; don&#8217;t forget all [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[86,101,346],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Most Physicians Agree That DTC Advertising Leads to Inappropriate Prescribing - by OTHER Doctors, Not Them! - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/most-physicians-agree-that-dtc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Most Physicians Agree That DTC Advertising Leads to Inappropriate Prescribing - by OTHER Doctors, Not Them! - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"When the FDA announced it was moving a head with yet another study of direct-to-consumer (DTC) advertising, I said: &#8220;Very few healthcare professionals are going to admit that advertising ADVERSELY affects their clinical decisions. 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