{"id":6138,"date":"2013-09-18T14:38:00","date_gmt":"2013-09-18T14:38:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/hooray-for-apple-apple-demands-er-asks\/"},"modified":"2019-02-21T01:17:11","modified_gmt":"2019-02-21T01:17:11","slug":"hooray-for-apple-apple-demands-er-asks","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/hooray-for-apple-apple-demands-er-asks\/","title":{"rendered":"Hooray for Apple! Apple Demands &#8211; er, Asks &#8211; That App Developers Provide Sources of Medical Information"},"content":{"rendered":"<p>An iMedicalApps &#8220;exclusive&#8221; reports &#8220;information has now become available that suggests Apple is now looking to ensure the information contained in each medical app is appropriately validated&#8221; (see &#8220;<a href=\"http:\/\/www.imedicalapps.com\/2013\/09\/apple-app-developers-sources-medical-information\/\">Exclusive: Apple now asking app developers to provide sources of medical information<\/a>&#8220;).<\/p>\n<p>\n&#8220;This is an exciting development from Apple as it suggests they are concerned about the potential for misinformation contained in medical apps. By asking developers to verify the information contained in the app, Apple will encourage developers to cite the sources of the information contained \u2014 similar to how medical journals are written. Whether or not Apple has the ability to accurately assess the validity of the sources cited remains to be seen.&#8221;<\/p>\n<p>I have written about this here on Pharma Marketing Blog and in <i>Pharma Marketing News<\/i> (e.g., &#8220;<a href=\"http:\/\/www.news.pharma-mkting.com\/pmn112-article03.htm\">Some Unregulated Physician Smartphone Apps May Be Buggy<\/a>&#8220;) and it is a topic I often discuss at industry conferences such as the recent Third Annual Pharma eMarketing Congress in Barcelona.<\/p>\n<p>The following are two slides from that presentation (you can find the entire presentation on SlideShare <a href=\"http:\/\/www.slideshare.net\/RealPharmaguy\/pharma-social-media-mobile-a-happy-mnage-trois\">here<\/a>):<\/p>\n<p><a name='more'><\/a><\/p>\n<p><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"http:\/\/2.bp.blogspot.com\/-FBNGX9whJms\/Ujm5H7zKKLI\/AAAAAAAAGNc\/nW55D26tqn0\/s1600\/Untested-Apps-Collage.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"640\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2013\/09\/Untested-Apps-Collage.jpg\" width=\"425\" \/><\/a><\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An iMedicalApps &#8220;exclusive&#8221; reports &#8220;information has now become available that suggests Apple is now looking to ensure the information contained in each medical app is appropriately validated&#8221; (see &#8220;Exclusive: Apple now asking app developers to provide sources of medical information&#8220;). &#8220;This is an exciting development from Apple as it suggests they are concerned about the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hooray for Apple! Apple Demands - er, Asks - That App Developers Provide Sources of Medical Information - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/hooray-for-apple-apple-demands-er-asks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hooray for Apple! Apple Demands - er, Asks - That App Developers Provide Sources of Medical Information - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"An iMedicalApps &#8220;exclusive&#8221; reports &#8220;information has now become available that suggests Apple is now looking to ensure the information contained in each medical app is appropriately validated&#8221; (see &#8220;Exclusive: Apple now asking app developers to provide sources of medical information&#8220;). &#8220;This is an exciting development from Apple as it suggests they are concerned about the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/hooray-for-apple-apple-demands-er-asks\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-18T14:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:17:11+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2013\/09\/Untested-Apps-Collage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"428\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/hooray-for-apple-apple-demands-er-asks\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/hooray-for-apple-apple-demands-er-asks\/\",\"name\":\"Hooray for Apple! Apple Demands - er, Asks - That App Developers Provide Sources of Medical Information - Pharma Marketing Network\",\"isPartOf\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\"},\"datePublished\":\"2013-09-18T14:38:00+00:00\",\"dateModified\":\"2019-02-21T01:17:11+00:00\",\"author\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\"},\"breadcrumb\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/hooray-for-apple-apple-demands-er-asks\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/hooray-for-apple-apple-demands-er-asks\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/hooray-for-apple-apple-demands-er-asks\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hooray for Apple! Apple Demands &#8211; er, Asks &#8211; That App Developers Provide Sources of Medical Information\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\",\"name\":\"Pharma Marketing Network\",\"description\":\"Pharma Marketing Network\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\",\"name\":\"Pharma Guy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"caption\":\"Pharma Guy\"},\"description\":\"Pharmaguy\u2122 is a \u201cconstructive critic\u201d of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/ehs-pharmaguy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hooray for Apple! Apple Demands - er, Asks - That App Developers Provide Sources of Medical Information - Pharma Marketing Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/hooray-for-apple-apple-demands-er-asks\/","og_locale":"en_US","og_type":"article","og_title":"Hooray for Apple! Apple Demands - er, Asks - That App Developers Provide Sources of Medical Information - Pharma Marketing Network","og_description":"An iMedicalApps &#8220;exclusive&#8221; reports &#8220;information has now become available that suggests Apple is now looking to ensure the information contained in each medical app is appropriately validated&#8221; (see &#8220;Exclusive: Apple now asking app developers to provide sources of medical information&#8220;). &#8220;This is an exciting development from Apple as it suggests they are concerned about the [&hellip;]","og_url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/hooray-for-apple-apple-demands-er-asks\/","og_site_name":"Pharma Marketing Network","article_published_time":"2013-09-18T14:38:00+00:00","article_modified_time":"2019-02-21T01:17:11+00:00","og_image":[{"width":428,"height":640,"url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2013\/09\/Untested-Apps-Collage.jpg","type":"image\/jpeg"}],"author":"Pharma Guy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pharma Guy","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/hooray-for-apple-apple-demands-er-asks\/","url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/hooray-for-apple-apple-demands-er-asks\/","name":"Hooray for Apple! Apple Demands - er, Asks - That App Developers Provide Sources of Medical Information - Pharma Marketing Network","isPartOf":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website"},"datePublished":"2013-09-18T14:38:00+00:00","dateModified":"2019-02-21T01:17:11+00:00","author":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1"},"breadcrumb":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/hooray-for-apple-apple-demands-er-asks\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/hooray-for-apple-apple-demands-er-asks\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/hooray-for-apple-apple-demands-er-asks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/"},{"@type":"ListItem","position":2,"name":"Hooray for Apple! Apple Demands &#8211; er, Asks &#8211; That App Developers Provide Sources of Medical Information"}]},{"@type":"WebSite","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website","url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/","name":"Pharma Marketing Network","description":"Pharma Marketing Network","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1","name":"Pharma Guy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/","url":"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g","caption":"Pharma Guy"},"description":"Pharmaguy\u2122 is a \u201cconstructive critic\u201d of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.","url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/ehs-pharmaguy\/"}]}},"_links":{"self":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts\/6138"}],"collection":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/comments?post=6138"}],"version-history":[{"count":1,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts\/6138\/revisions"}],"predecessor-version":[{"id":11314,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts\/6138\/revisions\/11314"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/media\/11313"}],"wp:attachment":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/media?parent=6138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/categories?post=6138"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/tags?post=6138"},{"taxonomy":"topic","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/topic?post=6138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}