{"id":6126,"date":"2013-10-09T14:42:00","date_gmt":"2013-10-09T14:42:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/purple-haze-how-purple-pill-is-fighting\/"},"modified":"2019-02-21T01:17:08","modified_gmt":"2019-02-21T01:17:08","slug":"purple-haze-how-purple-pill-is-fighting","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/purple-haze-how-purple-pill-is-fighting\/","title":{"rendered":"Purple Haze: How the Purple Pill is Fighting Maine on Cheap Canadian Imports"},"content":{"rendered":"

In case you haven’t heard, the pharmaceutical industry — i.e., PhRMA — is suing Maine, attempting to block a new law that goes into effect today. “The law, the first of its kind, sanctions the direct purchase of mail-order drugs from some foreign pharmacies. It has ignited a court battle with the pharmaceutical industry and set the stage for a broader fight over access to less-costly medication” (see here<\/a> for the story plus a copy of PhRMA’s complaint and Maine’s motion to dismiss).<\/p>\n

PhRMA contends that the practice could expose residents to tainted or counterfeit medication. “It’s not a safety issue,” Republican Gov. Paul LePage said in an interview. “It’s turf.”<\/p>\n

Importing drugs like NEXIUM from Canada can save Maine over $250 per 90-day supply of 40 mg tablets as well as saving employees more than $150 per such prescription (see chart below).<\/p>\n

\n<\/a><\/div>\n

\nHow can you argue against that kind of savings?<\/p>\n

<\/a><\/p>\n

Well, it appears that AstraZeneca, which markets NEXIUM, hastily produced the following video and posted it to its PurpleZone YouTube site:<\/p>\n

While this video is not specifically targeting the Maine law, it was release a couple of days ago and it seems to have been quickly cobbled together to be sure it was available before the Maine law went into effect. Or, it could just be a coincidence in timing.<\/p>\n

“It’s important to know…” is a phrase used repeatedly in this video with low sound and graphics quality (is it a real AZ video or a counterfeit?). The first thing to know is how to recognize the pill, which seems to be the only way a consumer can be sure he\/she is getting NEXIUM and not some counterfeit, Canadian version! But whatever Maine state employees are getting from Canada, if it works for them and it cots $0, that may be all they need to know.<\/p>\n

The AZPurpleZone and this “hazy” video remind me of the song “Purple Haze” by Jimmy Hendricks. I’ve altered the lyrics a bit:<\/p>\n

Purple haze all in my tummy
\nLately things just don’t seem very yummy
\nActin’ funny, and I know why (side effects)
\n‘Scuse me while NEXIUM from Canada I buy <\/p>\n

Purple haze all around
\nDon’t know if I’m comin’ up or down
\nAm I happy or in misery?
\nWhatever it is, that PURPLE PILL put a spell on me <\/p>\n

Help me help me
\nOh no no… no imports for me!<\/p>\n

Yeah
\nPurple haze all in my YouTube eyes
\nDon’t know if it’s day or night
\nYou’ve got me blowin, I’m all in a twit
\nIs it real or just counterfeit? <\/p>\n","protected":false},"excerpt":{"rendered":"

In case you haven’t heard, the pharmaceutical industry — i.e., PhRMA — is suing Maine, attempting to block a new law that goes into effect today. “The law, the first of its kind, sanctions the direct purchase of mail-order drugs from some foreign pharmacies. It has ignited a court battle with the pharmaceutical industry and […]<\/p>\n","protected":false},"author":2,"featured_media":11337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[376,534,535,536,537],"topic":[],"acf":[],"yoast_head":"\nPurple Haze: How the Purple Pill is Fighting Maine on Cheap Canadian Imports - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/purple-haze-how-purple-pill-is-fighting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Purple Haze: How the Purple Pill is Fighting Maine on Cheap Canadian Imports - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"In case you haven’t heard, the pharmaceutical industry — i.e., PhRMA — is suing Maine, attempting to block a new law that goes into effect today. “The law, the first of its kind, sanctions the direct purchase of mail-order drugs from some foreign pharmacies. It has ignited a court battle with the pharmaceutical industry and […]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/purple-haze-how-purple-pill-is-fighting\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-09T14:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:17:08+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2013\/10\/MaineDrugDealsChart.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"313\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/purple-haze-how-purple-pill-is-fighting\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/purple-haze-how-purple-pill-is-fighting\/\",\"name\":\"Purple Haze: How the Purple Pill is Fighting Maine on Cheap Canadian Imports - 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