<\/a>Simple. Pharma needs more people who understand the customer and what makes for an excellent customer experience no matter if the “touch points” involve “content,” traditional marketing, or digital communications.<\/p>\nAlec Pollak (@apollak) tweeted: “One could say that if it isn’t customer-experience-centric then it really isn’t Content Marketing.” (See more tweets from the #PharmaContent Twitter chat session at the end of this post.)<\/p>\n
Speaking of patient centricity, Dyan Bryson, VP, Patient Enablement Services at Indegene Lifesystems Pvt. Ltd. and Managing Director, Inspired Health Strategies, LLC, had this to say in a Pharma Marketing Talk interview:<\/p>\n
\n“The real innovation is in our own thinking; that our customer, not our brand, guides solid business decision-making. That is the leap for our industry but most other industries already know this and work with their end-user in mind. To me, this is simple. So simple that frustration sets in as I continue to see people looking for the holy grail in yet another tactic. I thoroughly understand the need to produce ROI, I just see another longer-term path to ROI through patient-centered, user-guided means — not brand-led or brand-guided. I know, this takes courage as people try to hold on to their jobs, as companies try to placate shareholders. But, as a shareholder myself, I would have more faith in C-suite leadership taking the long view and moving to user-centered business strategies, let alone a user-centered business model. After all, don’t I want that company to continue to pay out dividends over the long haul? Well, being user-centered is the strategy that will support the business over the long haul.”<\/p>\n
Listen to the entire interview:<\/p>\n
![](\"http:\/\/1.bp.blogspot.com\/-QtCwVOXP6a4\/Up3yl4ztTrI\/AAAAAAAAGgU\/sYyi2EGNKjw\/s1600\/CenterForContentExcellence.png\")
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