{"id":6024,"date":"2014-06-05T12:33:00","date_gmt":"2014-06-05T12:33:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/pharma-insiders-change-enemies-or-back\/"},"modified":"2019-02-21T01:16:37","modified_gmt":"2019-02-21T01:16:37","slug":"pharma-insiders-change-enemies-or-back","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharma-insiders-change-enemies-or-back\/","title":{"rendered":"Pharma &#8220;Insiders&#8221;: Change Enemies or Back Stabbers?"},"content":{"rendered":"<p>My friend Rich Meyer, author of World of DTC Marketing Blog, once again has gone on a rant. This time his target is pharma &#8220;insiders.&#8221;<\/p>\n<p>&#8220;One of the reasons that pharma marketing has been in a funk is the simple fact that there is a lack of people who are willing to change processes to focus on patients,&#8221; Meyer says.  &#8220;Instead, most pharma people are too busy attending meaningless meetings from morning till night and trying to &#8216;get along&#8217; with others rather than rock a boat that very much needs rocking. My personal belief is that most pharma executives are afraid to hire smarter people than they are.  They are afraid that people won\u2019t fit in or that these people could invoke real change. This is very much an industry problem and frankly it hasn\u2019t changed in a long long time,&#8221; says Meyer.<\/p>\n<p>Meyer claims pharma insiders are the &#8220;Enemy of change&#8221; (see <a href=\"http:\/\/worldofdtcmarketing.com\/pharma-insiders-enemy-of-change\/working-in-the-industry\/\">here<\/a>). <\/p>\n<p>Let&#8217;s forget for a moment that Meyer starts out lambasting another friend of mine as an example of a pharma &#8220;insider&#8221; and focus instead on Meyer&#8217;s premise that ensconced insiders prevent change.<\/p>\n<p>I have a slightly different view, which is that &#8220;insiders&#8221; are given a short rope to make change but end up being hung by the rope instead (i.e., figuratively &#8220;stabbed in the back&#8221;; see, for example, &#8220;<a href=\"http:\/\/pharma-mkting.com\/blog\/2010\/07\/is-this-fate-of-pharma-social-media.html\">Is This the Fate of Pharma Social Media Pioneers?<\/a>&#8221; and lyrics at the end of this post). These pharma &#8220;insider&#8221; change agents then become &#8220;outsiders,&#8221; which is precisely what my friend who is targeted by Meyer has done.<\/p>\n<p>So, it&#8217;s not the &#8220;insiders&#8221; per se who block change, it&#8217;s the people who hire them; i.e., higher-level executives. In recognition of that, here are my revised lyrics of the great O&#8217;Jays hit: <i>Back Stabbers<\/i>.<\/p>\n<p><a name='more'><\/a>&#8220;Pharma Insiders&#8221;<\/p>\n<p>(What they do)<br \/>\n(They smile in your face)<br \/>\nAll the time they want to take your place<br \/>\nThe pharma insiders (pharma insiders)<br \/>\n(They smile in your face)<br \/>\nAll the time they want to take your place<br \/>\nThe pharma insiders (pharma insiders)<\/p>\n<p>All you pharma marketing pioneers<br \/>\nAnd you really care, yeah, yeah<br \/>\nThen it&#8217;s all of you pioneers<br \/>\nWho better beware, yeah yeah<br \/>\nSomebody&#8217;s out to get your job<br \/>\nA few of your bosses they sure look shady<br \/>\nBlades are long, clenched tight in their fist<br \/>\nAimin&#8217; straight at your back<br \/>\nAnd I don&#8217;t think they&#8217;ll miss<\/p>\n<p>(What they do)<br \/>\n(They smile in your face)<br \/>\nAll the time they want to take credit<br \/>\nThe pharma insiders (pharma insiders)<br \/>\nI keep gettin&#8217; all these memos<br \/>\nFrom bosses, yeah, what they doin to me<br \/>\nThey come to my cubicle<br \/>\nAgain and again and again and again, yeah<br \/>\nSo are they there to make me fail<br \/>\nI don&#8217;t even be there but they just keep on comin&#8217;<br \/>\nWhat can I do to get on the right track<br \/>\nI wish they&#8217;d take some of these knives off my back<\/p>\n<p>(What they do)<br \/>\n(They smile in your face)<br \/>\nAll the time they want to take your place<br \/>\nThe pharma insiders<br \/>\n(Pharma insiders)<br \/>\nLow down, dirty<\/p>\n<p>(What they do)<br \/>\n(They smile in your face)<br \/>\nSmiling faces<br \/>\nSmiling faces sometimes tell lies (pharma insiders)<br \/>\n(They smile in your face)<br \/>\nI don&#8217;t need low down<br \/>\nDirty bastards (pharma insiders)<\/p>\n<p>Meanwhile, who do YOU think are pharma (social media) marketing pioneers that deserve recognition? Please use this <b><a href=\"https:\/\/www.surveymonkey.com\/s\/CCSP98T\">SURVEY<\/a><\/b> to nominate someone for the <b><a href=\"http:\/\/www.twitter.pharma-mkting.com\/pg-award.htm\">Fifth Annual Pharmaguy Social Media Pioneer Award<\/a><\/b>.<\/p>\n<p><\/p>\n<p>SURVEY<br \/><a href=\"https:\/\/www.surveymonkey.com\/s\/CCSP98T\"><img loading=\"lazy\" decoding=\"async\" alt=\"Who do you think is a Pharma Social Media Pioneer?\" border=\"1\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/banners\/PharmaguySMPioneerSurvey_Box-300x200.jpg\" height=\"200\" width=\"300\" \/><\/a><br \/><a href=\"https:\/\/www.surveymonkey.com\/s\/M6K7HMY\">Who do you think is a Pharma Social Media Pioneer?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>My friend Rich Meyer, author of World of DTC Marketing Blog, once again has gone on a rant. This time his target is pharma &#8220;insiders.&#8221; &#8220;One of the reasons that pharma marketing has been in a funk is the simple fact that there is a lack of people who are willing to change processes to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[308],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma &quot;Insiders&quot;: Change Enemies or Back Stabbers? - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharma-insiders-change-enemies-or-back\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma &quot;Insiders&quot;: Change Enemies or Back Stabbers? - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"My friend Rich Meyer, author of World of DTC Marketing Blog, once again has gone on a rant. This time his target is pharma &#8220;insiders.&#8221; &#8220;One of the reasons that pharma marketing has been in a funk is the simple fact that there is a lack of people who are willing to change processes to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharma-insiders-change-enemies-or-back\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-05T12:33:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:16:37+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/03\/pmn-logo-intro-post-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"744\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharma-insiders-change-enemies-or-back\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharma-insiders-change-enemies-or-back\/\",\"name\":\"Pharma \\\"Insiders\\\": Change Enemies or Back Stabbers? 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