{"id":5992,"date":"2014-09-03T14:37:00","date_gmt":"2014-09-03T14:37:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/craig-delarge-leaves-pharma-to-pursue\/"},"modified":"2019-02-21T01:16:25","modified_gmt":"2019-02-21T01:16:25","slug":"craig-delarge-leaves-pharma-to-pursue","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/craig-delarge-leaves-pharma-to-pursue\/","title":{"rendered":"Craig DeLarge Leaves Pharma to Pursue New Career in Digital Mental Health Outcomes"},"content":{"rendered":"
\n<\/a><\/div>\n

Craig DeLarge, until yesterday, Global Leader, Multichannel Marketing Strategy & Innovation at Merck, announced his departure from the pharmaceutical industry on his Facebook timeline.<\/p>\n

“Yesterday,” said Craig, ‘was my last day as \u202a#\u200eGlobal\u202c Leader, MCM \u202a#\u200eStrategy\u202c & \u202a#\u200eInnovation\u202c at \u202a#\u200eMerck\u202c. It has been a good, highly developmental & productive 2 years at the ‘\u202a#\u200eleadership\u202c school’, I have fondly come to refer to Merck as. I am grateful for the leaders who brought me in, and the colleagues I co-developed and co-created with during my tenure.<\/p>\n

“Moving on, I am furthering my practice in the areas of \u202a#\u200edigitalhealthcare\u202c, \u202a#\u200echangeleadership\u202c and \u202a#\u200ementalhealth\u202c outcomes. I will be taking time to explore how I can best contribute my leadership, \u202a#\u200ecreativity\u202c and management in these areas in either freelance, \u202a#\u200econsulting\u202c or organizational leadership contexts.<\/p>\n

“In particular, I will be focusing on a \u202a#\u200esabbatical\u202c research project to map ‘digital mental health’ over the next 4 months as this brings together my expertise in digital health and my interest in mental health, related to my \u202a#\u200eNAMI\u202c Board work.
\nI offer my best wishes to my management and colleagues I am leaving behind. I welcome the good wishes and assistance of any who know of opportunities for me to contribute in the three areas I mention above.”<\/p>\n

Craig has influenced countless people in his nearly 25 years within and outside the pharmaceutical industry. Let me tell you how he has influenced me.<\/p>\n

<\/a>I first met Craig in 2006 at an eyeforpharma eCommunications and Online Marketing conference. At that conference, “The Girl from Google<\/a>“(GfG) presented an example of an Adword that was, in my opinion, in violation of FDA regulations because it mentioned the brand name and indication without any mention of major side effects.<\/p>\n

When I asked the audience what they thought, Craig — perhaps playing the devil’s advocate — contended that the ad may pass muster with the FDA because the package insert or brief summary is “one or two clicks away.” His argument was that without specific guidance from the FDA, no one knows what is correct in this case.<\/p>\n

Thus began my long relationship against Google’s “BadAd” program<\/a> and my friendship with Craig.<\/p>\n

Although Craig is highly regarded as a digital marketing “guru,” his “extracurricular” activities such as his mentoring of young people interested in a career in the life sciences were equally inspirational.<\/p>\n

For example, Craig was a co-founder of the “The Life Sciences Profiles of Color Project,” which highlighted how people of color achieve success in the life sciences and what prepared them to assume positions of power and responsibility in the industry. Read more about that here<\/a>.<\/p>\n

Now Craig can focus all his efforts on making a difference in the mental health arena through the confluence of his experience with digital health, change management, and outcomes. I wish him great success in his new career!<\/p>\n","protected":false},"excerpt":{"rendered":"

Craig DeLarge, until yesterday, Global Leader, Multichannel Marketing Strategy & Innovation at Merck, announced his departure from the pharmaceutical industry on his Facebook timeline. “Yesterday,” said Craig, ‘was my last day as \u202a#\u200eGlobal\u202c Leader, MCM \u202a#\u200eStrategy\u202c & \u202a#\u200eInnovation\u202c at \u202a#\u200eMerck\u202c. It has been a good, highly developmental & productive 2 years at the ‘\u202a#\u200eleadership\u202c school’, […]<\/p>\n","protected":false},"author":2,"featured_media":11652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[457,458,459],"topic":[],"acf":[],"yoast_head":"\nCraig DeLarge Leaves Pharma to Pursue New Career in Digital Mental Health Outcomes - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/craig-delarge-leaves-pharma-to-pursue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Craig DeLarge Leaves Pharma to Pursue New Career in Digital Mental Health Outcomes - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Craig DeLarge, until yesterday, Global Leader, Multichannel Marketing Strategy & Innovation at Merck, announced his departure from the pharmaceutical industry on his Facebook timeline. “Yesterday,” said Craig, ‘was my last day as \u202a#\u200eGlobal\u202c Leader, MCM \u202a#\u200eStrategy\u202c & \u202a#\u200eInnovation\u202c at \u202a#\u200eMerck\u202c. It has been a good, highly developmental & productive 2 years at the ‘\u202a#\u200eleadership\u202c school’, […]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/craig-delarge-leaves-pharma-to-pursue\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-03T14:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:16:25+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2014\/09\/CraigDeLarge.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"191\" \/>\n\t<meta property=\"og:image:height\" content=\"209\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/craig-delarge-leaves-pharma-to-pursue\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/craig-delarge-leaves-pharma-to-pursue\/\",\"name\":\"Craig DeLarge Leaves Pharma to Pursue New Career in Digital Mental Health Outcomes - Pharma Marketing Network\",\"isPartOf\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\"},\"datePublished\":\"2014-09-03T14:37:00+00:00\",\"dateModified\":\"2019-02-21T01:16:25+00:00\",\"author\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\"},\"breadcrumb\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/craig-delarge-leaves-pharma-to-pursue\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/craig-delarge-leaves-pharma-to-pursue\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/craig-delarge-leaves-pharma-to-pursue\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Craig DeLarge Leaves Pharma to Pursue New Career in Digital Mental Health Outcomes\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\",\"name\":\"Pharma Marketing Network\",\"description\":\"Pharma Marketing Network\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\",\"name\":\"Pharma Guy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"caption\":\"Pharma Guy\"},\"description\":\"Pharmaguy\u2122 is a \u201cconstructive critic\u201d of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/ehs-pharmaguy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Craig DeLarge Leaves Pharma to Pursue New Career in Digital Mental Health Outcomes - Pharma Marketing Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/craig-delarge-leaves-pharma-to-pursue\/","og_locale":"en_US","og_type":"article","og_title":"Craig DeLarge Leaves Pharma to Pursue New Career in Digital Mental Health Outcomes - Pharma Marketing Network","og_description":"Craig DeLarge, until yesterday, Global Leader, Multichannel Marketing Strategy & Innovation at Merck, announced his departure from the pharmaceutical industry on his Facebook timeline. “Yesterday,” said Craig, ‘was my last day as \u202a#\u200eGlobal\u202c Leader, MCM \u202a#\u200eStrategy\u202c & \u202a#\u200eInnovation\u202c at \u202a#\u200eMerck\u202c. It has been a good, highly developmental & productive 2 years at the ‘\u202a#\u200eleadership\u202c school’, […]","og_url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/craig-delarge-leaves-pharma-to-pursue\/","og_site_name":"Pharma Marketing Network","article_published_time":"2014-09-03T14:37:00+00:00","article_modified_time":"2019-02-21T01:16:25+00:00","og_image":[{"width":191,"height":209,"url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2014\/09\/CraigDeLarge.jpg","type":"image\/jpeg"}],"author":"Pharma Guy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pharma Guy","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/craig-delarge-leaves-pharma-to-pursue\/","url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/craig-delarge-leaves-pharma-to-pursue\/","name":"Craig DeLarge Leaves Pharma to Pursue New Career in Digital Mental Health Outcomes - Pharma Marketing Network","isPartOf":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website"},"datePublished":"2014-09-03T14:37:00+00:00","dateModified":"2019-02-21T01:16:25+00:00","author":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1"},"breadcrumb":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/craig-delarge-leaves-pharma-to-pursue\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/craig-delarge-leaves-pharma-to-pursue\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/craig-delarge-leaves-pharma-to-pursue\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/"},{"@type":"ListItem","position":2,"name":"Craig DeLarge Leaves Pharma to Pursue New Career in Digital Mental Health Outcomes"}]},{"@type":"WebSite","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website","url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/","name":"Pharma Marketing Network","description":"Pharma Marketing Network","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1","name":"Pharma Guy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/","url":"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g","caption":"Pharma Guy"},"description":"Pharmaguy\u2122 is a \u201cconstructive critic\u201d of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.","url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/ehs-pharmaguy\/"}]}},"_links":{"self":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts\/5992"}],"collection":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/comments?post=5992"}],"version-history":[{"count":1,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts\/5992\/revisions"}],"predecessor-version":[{"id":11653,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts\/5992\/revisions\/11653"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/media\/11652"}],"wp:attachment":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/media?parent=5992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/categories?post=5992"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/tags?post=5992"},{"taxonomy":"topic","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/topic?post=5992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}