{"id":5976,"date":"2014-10-08T12:19:00","date_gmt":"2014-10-08T12:19:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/mhealthpharma-tweetchat-whats-needed\/"},"modified":"2019-02-21T01:16:21","modified_gmt":"2019-02-21T01:16:21","slug":"mhealthpharma-tweetchat-whats-needed","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/mhealthpharma-tweetchat-whats-needed\/","title":{"rendered":"#mHealthPharma TweetChat: What’s Needed for Pharma to Develop Quality mHealth Apps?"},"content":{"rendered":"

Join me tomorrow, October 9, 2014, 12 noon Eastern U.S., for an hour-long TweetChat on how pharma can develop high quality mobile health apps. This is a followup to the debate I’ve been moderating on the LinkedIn Mobile Health Group (here<\/a>) sponsored by the mHealth Competence Centre<\/a> in Barcelona, Spain.<\/p>\n

Whereas the LinkedIn debate frames this in a negative fashion (“what stands in the way…”), I prefer to frame the TweetChat more positively (“what’s needed…”) to have a more productive discussion.<\/p>\n

\n<\/div>\n
\n<\/a><\/div>\n

\nThe LInkedIn debate brought out more questions than answers. That debate helped me formulate the following questions\/topics I hope to cover in the chat.<\/p>\n

<\/a>Some questions that we could discuss:<\/p>\n

    \n
  1. Is the return on investment (ROI) of mHealth Apps too low or difficult to measure? What are the important key performance indicators (KPI’s) today? Which are most useful?<\/li>\n
  2. How can pharma enhance its expertise for the development of mHealth Apps? Should it be in-house or outsourced? What about incubating and investing in mHealth start-ups? <\/li>\n
  3. Is traditional thinking stymying mHealth innovation within pharma? For example, is pharma’s traditional “sell the pill” business model incompatible with what the market (physicians and patients) want from mHealth Apps? <\/li>\n
  4. Are there pharma companies out there who have solved all these problems and developed, in your opinion, high quality mHealth Apps? Who are they and what are the apps?<\/li>\n<\/ol>\n

    \nFind my summary of the #mHealthPharma chat here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Join me tomorrow, October 9, 2014, 12 noon Eastern U.S., for an hour-long TweetChat on how pharma can develop high quality mobile health apps. This is a followup to the debate I’ve been moderating on the LinkedIn Mobile Health Group (here) sponsored by the mHealth Competence Centre in Barcelona, Spain. Whereas the LinkedIn debate frames […]<\/p>\n","protected":false},"author":2,"featured_media":11687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[264,331,265,303],"topic":[],"acf":[],"yoast_head":"\n#mHealthPharma TweetChat: What's Needed for Pharma to Develop Quality mHealth Apps? - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/mhealthpharma-tweetchat-whats-needed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#mHealthPharma TweetChat: What's Needed for Pharma to Develop Quality mHealth Apps? - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Join me tomorrow, October 9, 2014, 12 noon Eastern U.S., for an hour-long TweetChat on how pharma can develop high quality mobile health apps. 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