{"id":5972,"date":"2014-10-16T11:46:00","date_gmt":"2014-10-16T11:46:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/a-formula-for-creating-patient-centric\/"},"modified":"2019-02-21T01:16:20","modified_gmt":"2019-02-21T01:16:20","slug":"a-formula-for-creating-patient-centric","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/a-formula-for-creating-patient-centric\/","title":{"rendered":"A Formula for Creating Patient-Centric Mobile Health Apps"},"content":{"rendered":"<p>On Mobile Day at the Digital Pharma East conference (October 21, 2014), I presented a &#8220;formula&#8221; for creating &#8220;patient-centric&#8221; mobile health (mHealth) apps. My presentation focused on what I learned from comments made by REAL patients in a recent poll I hosted in conjunction with Truvio and WEGO Health (see &#8220;<a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmn1307-article01.htm\">Patient Activists Demand Higher Quality Mobile Health Apps<\/a>&#8220;). Here&#8217;s my updated presentation:<\/p>\n<p><iframe loading=\"lazy\" allowfullscreen=\"\" frameborder=\"0\" height=\"355\" marginheight=\"0\" marginwidth=\"0\" scrolling=\"no\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/40632477\" style=\"border-width: 1px; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;\" width=\"425\"> <\/iframe> <\/p>\n<div style=\"margin-bottom: 5px;\">\n<strong> <a href=\"https:\/\/www.slideshare.net\/johnmackjr\/patient-centricm-healthapps\" target=\"_blank\" title=\"A Formula for Creating Patient-Centric Mobile Health Apps\">A Formula for Creating Patient-Centric Mobile Health Apps<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/johnmackjr\" target=\"_blank\">Pharmaguy<\/a><\/strong> <\/div>\n<p>\nThe &#8220;formula&#8221; (see below) was inspired by a recent <a href=\"http:\/\/bit.ly\/mHealthPharmaChat\">#mHealthPharma Tweet Chat<\/a>&nbsp;that I moderated on October 9, 2014, at the request of the <a href=\"http:\/\/www.mobilehealthglobal.com\/\">Mobile Health Competence Centre<\/a> in Barcelona (find a StoryLine summary&nbsp;<a href=\"http:\/\/pharma-mkting.com\/blog\/2014\/10\/mhealtmobile-chat-takeaway-pharma-must.html\">here<\/a>).<\/p>\n<p>So what is the &#8220;formula?&#8221;<\/p>\n<p><a name='more'><\/a><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2014\/10\/mHealthAppFormula-1024x490.png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2014\/10\/mHealthAppFormula-1024x490.png\" height=\"191\" width=\"400\" \/><\/a><\/div>\n<p>\nThis formula is actually a rephrasing of the one presented by <a href=\"https:\/\/twitter.com\/estherdelcampo\">@estherdelcampo<\/a> (Esther del Campo, a journalist in Barcelona &amp; a &#8220;social media ninja&#8221;). Esther posted this version of the formula:<\/p>\n<div style=\"text-align: center;\">\nsatisfying patients&#8217;needs + transparency + reliability in managing the health data = a quality mHealth app\n<\/div>\n<p>\n&#8220;Health Data Security&#8221; was my interpretation of Esther&#8217;s &#8220;reliability in managing the health data,&#8221; which probably is more patient-friendly. But you get the idea: it&#8217;s about privacy and data security, two topics I have written about often (see, for example, &#8220;<a href=\"http:\/\/pharma-mkting.com\/blog\/2012\/12\/many-smartphone-apps-lack-privacy.html\">Many Smartphone Apps Lack Privacy Policies<\/a>&#8220;).<\/p>\n<p>After the presentation, David L. Scher, MD, noted that &#8220;Efficacy&#8221; was missing from my original formula. I added that within &#8220;Satisfy Patients&#8217; Needs&#8221; in the updated version as shown above.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Mobile Day at the Digital Pharma East conference (October 21, 2014), I presented a &#8220;formula&#8221; for creating &#8220;patient-centric&#8221; mobile health (mHealth) apps. My presentation focused on what I learned from comments made by REAL patients in a recent poll I hosted in conjunction with Truvio and WEGO Health (see &#8220;Patient Activists Demand Higher Quality [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[253,444,331,265],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Formula for Creating Patient-Centric Mobile Health Apps - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/a-formula-for-creating-patient-centric\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Formula for Creating Patient-Centric Mobile Health Apps - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"On Mobile Day at the Digital Pharma East conference (October 21, 2014), I presented a &#8220;formula&#8221; for creating &#8220;patient-centric&#8221; mobile health (mHealth) apps. My presentation focused on what I learned from comments made by REAL patients in a recent poll I hosted in conjunction with Truvio and WEGO Health (see &#8220;Patient Activists Demand Higher Quality [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/a-formula-for-creating-patient-centric\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-16T11:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:16:20+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2014\/10\/mHealthAppFormula.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1507\" \/>\n\t<meta property=\"og:image:height\" content=\"721\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/a-formula-for-creating-patient-centric\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/a-formula-for-creating-patient-centric\/\",\"name\":\"A Formula for Creating Patient-Centric Mobile Health Apps - 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