{"id":5957,"date":"2014-11-25T15:22:00","date_gmt":"2014-11-25T15:22:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/pharma-mobile-ad-spend-in-2014\/"},"modified":"2019-02-21T01:16:17","modified_gmt":"2019-02-21T01:16:17","slug":"pharma-mobile-ad-spend-in-2014","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharma-mobile-ad-spend-in-2014\/","title":{"rendered":"Pharma Mobile Ad Spend in 2014"},"content":{"rendered":"<p>I try to keep track of how money the U.S. pharmaceutical industry spends on digital advertising to see if there are any trends. Of particular interest to me these days is mobile advertising. Below is some data from eMarketer. eMarketer includes marketers of prescription and over-the-counter products, facilities, services, research, healthcare professionals, hospitals and biological products, as well as establishments providing healthcare services, health insurance and social assistance for individuals in its &#8220;US Healthcare and Pharma&#8221; category. Find more from eMarketer&nbsp;<a href=\"http:\/\/www.emarketer.com\/Article\/US-Healthcare-Pharma-Ad-Spending-Balance-Tips-Toward-Direct-Response\/1010873\">here<\/a>.<\/p>\n<div id=\"scoopit-container-4032389424\">\n<a href=\"http:\/\/www.scoop.it\/t\/pharmaguy-s-social-media-news-views\/p\/4032389424\/2014\/11\/25\/us-healthcare-and-pharma-ad-spending-in-2014-mobile-vs-desktop\">US Healthcare and Pharma Ad Spending in 2014: Mobile vs. Desktop<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I try to keep track of how money the U.S. pharmaceutical industry spends on digital advertising to see if there are any trends. Of particular interest to me these days is mobile advertising. Below is some data from eMarketer. eMarketer includes marketers of prescription and over-the-counter products, facilities, services, research, healthcare professionals, hospitals and biological [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[437],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma Mobile Ad Spend in 2014 - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharma-mobile-ad-spend-in-2014\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma Mobile Ad Spend in 2014 - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"I try to keep track of how money the U.S. pharmaceutical industry spends on digital advertising to see if there are any trends. 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