{"id":5925,"date":"2015-02-19T14:00:00","date_gmt":"2015-02-19T14:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/where-have-all-really-good-marketers\/"},"modified":"2019-02-21T01:16:05","modified_gmt":"2019-02-21T01:16:05","slug":"where-have-all-really-good-marketers","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/where-have-all-really-good-marketers\/","title":{"rendered":"Where Have All the &#8220;Really Good&#8221; Marketers Gone?"},"content":{"rendered":"<p><a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2015\/02\/whitby-abbey.jpg\" imageanchor=\"1\" style=\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"229\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2015\/02\/whitby-abbey.jpg\" width=\"320\" \/><\/a>My blogger friend Rich Myer asked this question on his <a href=\"http:\/\/www.newmediaandmarketing.com\/where-are-all-the-really-good-marketers\/\">New Media and Marketing Blog<\/a>:<\/p>\n<p>&#8220;Where are all the really good marketers?&#8221;<\/p>\n<p>&#8220;Did you ever get the feeling that most brands are farting in the wind when it comes to their marketing?&#8221;, Myer asks.  &#8220;Every week more and more marketing executives are taken for a ride by people whose only accomplishment is getting people to buy their book.  First, it was social media hype, then big data hype.&#8221;<\/p>\n<p>&#8220;So is big data at fault?  The answer is no. It\u2019s marketers who are really bad at marketing. Too many MBA types are trying to bring a logical approach to illogical consumers.&#8221;<\/p>\n<p>With apologies to Pete Seeger, I offer the following lyrics to accompany Myer&#8217;s remarks (sung to the tune &#8220;Where Have All the Flowers Gone?&#8221;):<\/p>\n<p><a name='more'><\/a>Where have all the \u201creally good\u201d marketers gone, long time passing?<br \/>\nWhere have all the \u201creally good\u201d marketers gone, long time ago?<br \/>\nWhere have all the \u201creally good\u201d marketers gone?<br \/>\nYoung consumers have shunned them everyone.<br \/>\nOh, when will they ever learn?<br \/>\nOh, when will they ever learn?<\/p>\n<p>Where have all the young consumers gone, long time passing?<br \/>\nWhere have all the young consumers gone, long time ago?<br \/>\nWhere have all the young consumers gone?<br \/>\nGone for other brands everyone.<br \/>\nOh, when will they ever learn?<br \/>\nOh, when will they ever learn?<\/p>\n<p>Where have all the brands gone, long time passing?<br \/>\nWhere have all the brands gone, long time ago?<br \/>\nWhere have all the brands gone?<br \/>\nGone for Big Data everyone<br \/>\nOh, when will they ever learn?<br \/>\nOh, when will they ever learn?<\/p>\n<p>Where have all the Big Data gone, long time passing?<br \/>\nWhere have all the Big Data gone, long time ago?<br \/>\nWhere have all the Big Data gone?<br \/>\nGone to marketing graveyards, everyone.<br \/>\nOh, when will they ever learn?<br \/>\nOh, when will they ever learn?<\/p>\n<p>Where have all the marketing graveyards gone, long time passing?<br \/>\nWhere have all the marketing graveyards gone, long time ago?<br \/>\nWhere have all the marketing graveyards gone?<br \/>\nGone to business school, everyone.<br \/>\nOh, when will they ever learn?<br \/>\nOh, when will they ever learn?<\/p>\n<p>Where have all the \u201creally good\u201d marketers gone, long time passing?<br \/>\nWhere have all the \u201creally good\u201d marketers gone, long time ago?<br \/>\nWhere have all the \u201creally good\u201d marketers gone?<br \/>\n<b>They haven\u2019t gone to business school, that I can tell ya!<\/b><br \/>\nOh, when will they ever learn?<br \/>\nOh, when will they ever learn?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My blogger friend Rich Myer asked this question on his New Media and Marketing Blog: &#8220;Where are all the really good marketers?&#8221; &#8220;Did you ever get the feeling that most brands are farting in the wind when it comes to their marketing?&#8221;, Myer asks. &#8220;Every week more and more marketing executives are taken for a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Where Have All the &quot;Really Good&quot; Marketers Gone? 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