{"id":5921,"date":"2015-02-25T15:32:00","date_gmt":"2015-02-25T15:32:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/lack-of-adherence-haiku-for-pharma\/"},"modified":"2019-02-21T01:16:02","modified_gmt":"2019-02-21T01:16:02","slug":"lack-of-adherence-haiku-for-pharma","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/lack-of-adherence-haiku-for-pharma\/","title":{"rendered":"Lack of Adherence: A Haiku for Pharma"},"content":{"rendered":"<p>HealthPrize, a company that offers rewards to patients who take their medications, challenged ePharma Summit attendees and Twitter followers (hashtag: #epharma) to a Haiku contest.<\/p>\n<p>The challenge is to write a Haiku &#8211;  a 17-syllable verse form consisting of three metrical units (lines) of 5, 7, and 5 syllables. The catch? The topic must be medication adherence.<\/p>\n<p>UPDATE: I won! The prize was a $100 Amazon.com gift certificate.<\/p>\n<p>Here&#8217;s my Adherence Haiku:<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2015\/02\/Adherence-Haiku.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2015\/02\/Adherence-Haiku.jpg\" height=\"400\" width=\"397\" \/><\/a><\/div>\n<p>\nWhat do I mean by this?<\/p>\n<p><a name='more'><\/a>I&#8217;ve reviewed mobile apps developed by pharma that are designed to increase adherence (read, for example, &#8220;<a href=\"http:\/\/www.news.pharma-mkting.com\/pmn118-article03.htm\">Adherence: Do We Really Need an App for That?<\/a>&#8220;).<\/p>\n<p>More recently, I found evidence that many of these apps don&#8217;t work.<\/p>\n<div id=\"scoopit-container-4037929804\">\n<a href=\"http:\/\/www.scoop.it\/t\/pharmaguy-s-social-media-news-views\/p\/4037929804\/2015\/02\/24\/impact-of-mhealth-on-adherence-and-patient-outcomes-needs-improving-how-open-crowdsourced-data-from-pharma-can-help\">Impact of mHealth on Adherence and Patient Outcomes Needs Improving. How &#8220;Open, Crowdsourced&#8221; Data from Pharma Can Help<\/a><\/div>\n<p>\n<a href=\"http:\/\/www.pinterest.com\/pin\/create\/extension\/?url=https%3A%2F%2Fwww.blogger.com%2Fblogger.g%3FblogID%3D8550428%23editor%2Ftarget%3Dpost%3BpostID%3D4369311756422640753&amp;media=https%3A%2F%2Fimages-blogger-opensocial.googleusercontent.com%2Fgadgets%2Fproxy%3Furl%3Dhttp%253A%252F%252F3.bp.blogspot.com%252F-RwM5p57E_84%252FVO3q39pxHkI%252FAAAAAAAAHnU%252FXdcnGffopE4%252Fs1600%252FAdherence-Haiku.jpg%26container%3Dblogger%26gadget%3Da%26rewriteMime%3Dimage%252F*&amp;xm=h&amp;xv=sa1.35&amp;description=\" style=\"background-color: transparent; background-image: url(data:image\/png; border: none; cursor: pointer; display: none; height: 20px; left: 154px; opacity: 0.85; position: absolute; top: 162px; width: 40px; z-index: 8675309;\"><\/a><a href=\"http:\/\/www.pinterest.com\/pin\/create\/extension\/?url=https%3A%2F%2Fwww.blogger.com%2Fblogger.g%3FblogID%3D8550428%23editor%2Ftarget%3Dpost%3BpostID%3D4369311756422640753&amp;media=https%3A%2F%2Fimages-blogger-opensocial.googleusercontent.com%2Fgadgets%2Fproxy%3Furl%3Dhttp%253A%252F%252F3.bp.blogspot.com%252F-RwM5p57E_84%252FVO3q39pxHkI%252FAAAAAAAAHnU%252FXdcnGffopE4%252Fs1600%252FAdherence-Haiku.jpg%26container%3Dblogger%26gadget%3Da%26rewriteMime%3Dimage%252F*&amp;xm=h&amp;xv=sa1.35&amp;description=\" style=\"background-color: transparent; background-image: url(data:image\/png; border: none; cursor: pointer; display: none; height: 20px; left: 154px; opacity: 0.85; position: absolute; top: 162px; width: 40px; z-index: 8675309;\"><\/a><a href=\"\" style=\"background-color: transparent; background-image: url(data:image\/png; border: none; cursor: pointer; display: none; height: 20px; opacity: 0.85; position: absolute; width: 40px; z-index: 8675309;\"><\/a><a href=\"\" style=\"background-color: transparent; background-image: url(data:image\/png; border: none; cursor: pointer; display: none; height: 20px; opacity: 0.85; position: absolute; width: 40px; z-index: 8675309;\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HealthPrize, a company that offers rewards to patients who take their medications, challenged ePharma Summit attendees and Twitter followers (hashtag: #epharma) to a Haiku contest. The challenge is to write a Haiku &#8211; a 17-syllable verse form consisting of three metrical units (lines) of 5, 7, and 5 syllables. The catch? The topic must be [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[116],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lack of Adherence: A Haiku for Pharma - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/lack-of-adherence-haiku-for-pharma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lack of Adherence: A Haiku for Pharma - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"HealthPrize, a company that offers rewards to patients who take their medications, challenged ePharma Summit attendees and Twitter followers (hashtag: #epharma) to a Haiku contest. 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