{"id":5897,"date":"2015-04-23T13:26:00","date_gmt":"2015-04-23T13:26:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/mediscripts-rx-pad-ad-features-havito\/"},"modified":"2019-02-21T01:15:52","modified_gmt":"2019-02-21T01:15:52","slug":"mediscripts-rx-pad-ad-features-havito","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/mediscripts-rx-pad-ad-features-havito\/","title":{"rendered":"MediScripts Rx Pad Ad Features HAVITOL – A Fake Drug Not to be Confused with HAVIDOL!"},"content":{"rendered":"

The following full-page ad for mediscripts prescription pads in the April 2015 edition of PM360 caught my attention.<\/p>\n

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\nI guess pharma companies can place Rx drug ads within these pads as shown in the example above, which shows an ad for “Once-Daily Havitol,” a fake drug.<\/p>\n

This is very funny on many levels, but also not funny. Did the external or internal PM360 agency that created the mediscripts ad realize what a Google search on “Havitol” yields? If so, it has quite a sense of humor. Let me explain.<\/p>\n

<\/a>First, I thought “Havitol” was the name of a fake drug that is featured in a spoof pharmaceutical site for the treatment of “Dysphoric Social Attention Consumption Deficit Anxiety Disorder” (www.havitol.com). That spoof, however, used the drug name “Havidol” (see screen below).<\/p>\n

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\nBoth HAVITOL and HAVIDOL sound alike — in fact, they sound like the phrase “have it all,” which works with the spoof’s tag line “When More is Not Enough.”<\/p>\n

If you do a Google search on “Havitol,” you also get results for “Havidol.” Interestingly, however, you also find another Rx drug spoof — this time a Youtube video — which actually uses the name Havitol (see video embedded below):<\/p>\n