{"id":5891,"date":"2015-05-07T13:17:00","date_gmt":"2015-05-07T13:17:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/pharmaguy-book-socialize-your-patien\/"},"modified":"2019-02-21T01:15:50","modified_gmt":"2019-02-21T01:15:50","slug":"pharmaguy-book-socialize-your-patien","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmaguy-book-socialize-your-patien\/","title":{"rendered":"PharmaGuy &#8211; the Book! &#8220;Socialize Your Patient Engagement Strategy&#8221;: Coming This August"},"content":{"rendered":"<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2015\/05\/Affinito-Mack-ApprovedBookCover-460x665.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2015\/05\/Affinito-Mack-ApprovedBookCover-460x665.jpg\" \/><\/a><\/div>\n<p><\/p>\n<div style=\"text-align: center;\">\n<i>How Social Media and Mobile Apps Can Boost Health Outcomes&nbsp;<\/i><\/div>\n<div style=\"text-align: center;\">\nLetizia Affinito and John Mack&nbsp;<\/div>\n<p>\n<a name='more'><\/a>I am happy to announce my collaboration with Letizia Affinito (@laffinito) \u2013 Founder and CEO of Brandnew MC \u2013 in writing this book (see her comments below).<\/p>\n<p>My primary input was writing or contributing to the following chapters:<\/p>\n<ul>\n<li>Digital Health Content Regulations, Guidelines, and Ethics&nbsp;<\/li>\n<li>The Emergence of Online Opinion Leaders&nbsp;<\/li>\n<li>Digital Patient Storytelling and Peer-Influenced Marketing&nbsp;<\/li>\n<li>Integrating Digital into Your Marketing Communication Mix&nbsp;<\/li>\n<\/ul>\n<p>More details &#8212; including how to order and get a special discount &#8212; will follow.<\/p>\n<p>Comment from Letizia Affinito, who originally proposed this collaboration:<\/p>\n<p>\n<i>Saying this book is \u201cby Letizia Affinito\u201d is overstated. Without the significant contributions made by other people, this book would certainly not exist. At the top of the list is John Mack who accepted to contribute when I asked him and accompanied me on this exciting journey from the first raw idea to the final work. I had been following John (pundit Pharmaguy) through his Pharma Marketing Blog and Pharma Marketing News since my first approach to pharma digital marketing in 2007. We had never met before and he trusted me right away in embarking on this challenging writing adventure. We both knew how demanding the topic was and the difficulties we could have encountered but we got to the end and I realized a long-lasting dream united by a shared goal: contribute to make patient-centered digital communication a reality. I was truly blessed to have an extraordinary partner trusting me and dedicated to the project. Thank you John!<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Social Media and Mobile Apps Can Boost Health Outcomes&nbsp; Letizia Affinito and John Mack&nbsp; I am happy to announce my collaboration with Letizia Affinito (@laffinito) \u2013 Founder and CEO of Brandnew MC \u2013 in writing this book (see her comments below). My primary input was writing or contributing to the following chapters: Digital Health [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[394,358,167],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PharmaGuy - the Book! &quot;Socialize Your Patient Engagement Strategy&quot;: Coming This August - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmaguy-book-socialize-your-patien\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PharmaGuy - the Book! &quot;Socialize Your Patient Engagement Strategy&quot;: Coming This August - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"How Social Media and Mobile Apps Can Boost Health Outcomes&nbsp; Letizia Affinito and John Mack&nbsp; I am happy to announce my collaboration with Letizia Affinito (@laffinito) \u2013 Founder and CEO of Brandnew MC \u2013 in writing this book (see her comments below). My primary input was writing or contributing to the following chapters: Digital Health [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmaguy-book-socialize-your-patien\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-07T13:17:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:15:50+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2015\/05\/Affinito-Mack-ApprovedBookCover-460x665.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"460\" \/>\n\t<meta property=\"og:image:height\" content=\"665\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmaguy-book-socialize-your-patien\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmaguy-book-socialize-your-patien\/\",\"name\":\"PharmaGuy - the Book! 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