{"id":5860,"date":"2015-08-14T11:56:00","date_gmt":"2015-08-14T11:56:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/my-book-is-published-get-35-discoun\/"},"modified":"2019-02-21T01:15:36","modified_gmt":"2019-02-21T01:15:36","slug":"my-book-is-published-get-35-discoun","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/my-book-is-published-get-35-discoun\/","title":{"rendered":"My Book Is Published!"},"content":{"rendered":"
\n<\/a><\/div>\n

Good news! The book, Socialize Your Patient Engagement Strategy<\/i>, which I co-authored with Letizia Affinito, has been published!<\/p>\n

Socialize Your Patient Engagement Strategy<\/i>
\nmakes the case for a fundamentally new
\napproach to healthcare communication;
\none that mobilizes patients, healthcare
\nprofessionals and uses new media to enable
\ngathering, sharing and communication of
\ninformation to achieve patient-centricity and
\nprovide better value for both organizations (in
\nterms of profit) and patients (in terms of better
\nservice and improved health).<\/p>\n

Order the book here<\/a><\/b>.<\/p>\n

I also have a few [autographed] copies I can give away to colleagues who wish to write glowing reviews such as this one by Mario R. Nacinovich, Jr.<\/b> (@nacinovich<\/a>), Managing Partner, AXON and editor emeritus of Journal of Communication in Healthcare:<\/p>\n

<\/a>“My colleague and trusted friend John Mack, and his co-author, Letizia Affinito, have prescribed an end-to-end tome that serves as both \u201cvaccine\u201d and \u201cnovel treatment\u201d to advance patient-centered digital communications. Their guidance informs and gives thoughtful consideration on how to design and create digital communication strategy, maintain relevance, and ultimately transform the conversation with the ultimate end-user of all of our work – the patient. In an increasingly commoditized industry sector, these profound insights proclaim the value of digital, mobile, and social, that no one engaged in health care should be without. Mack and Affinito have dispensed a patient-centered imperative embracing new media, methodologies, and messaging, inviting us each to reflect and accelerate this dynamic area of innovation and engagement.”<\/p>\n

Mark Bard<\/b> (@markbard<\/a>), Co-founder Digital Health Coalition, wrote this:<\/p>\n

“The past decade has ushered in challenges and opportunities for those seeking to use technology to optimize health and wellness on a broader scale. As patients increasingly embrace technology to learn, manage, and track their own health outcomes, providers and vendors seeking to engage or motivate consumers to take action (or change behavior) must embrace a patient-focused strategy within their overall marketing and communications strategy. Affinito and Mack provide a historical overview of the market trends as well as a future roadmap that is helpful to anyone charged with making the shift to patient-centered care today – and planning for what is possible tomorrow.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Good news! The book, Socialize Your Patient Engagement Strategy, which I co-authored with Letizia Affinito, has been published! Socialize Your Patient Engagement Strategy makes the case for a fundamentally new approach to healthcare communication; one that mobilizes patients, healthcare professionals and uses new media to enable gathering, sharing and communication of information to achieve patient-centricity […]<\/p>\n","protected":false},"author":2,"featured_media":11947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[358,167],"topic":[],"acf":[],"yoast_head":"\nMy Book Is Published! - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/my-book-is-published-get-35-discoun\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Book Is Published! - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Good news! 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