{"id":5859,"date":"2015-08-15T12:37:00","date_gmt":"2015-08-15T12:37:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/viagra-or-addyi-which-sexy-tv-ad-wi\/"},"modified":"2019-02-21T01:15:35","modified_gmt":"2019-02-21T01:15:35","slug":"viagra-or-addyi-which-sexy-tv-ad-wi","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/viagra-or-addyi-which-sexy-tv-ad-wi\/","title":{"rendered":"Viagra or Addyi: Which Sexy TV Ad Will Reign Supreme with Guys?"},"content":{"rendered":"
\n<\/a><\/div>\n

If you are half the man you claim to be, you no doubt have NOT skipped over the new Viagra TV ads<\/a>, which feature a sexy woman  telling you not to worry about your erectile dysfunction \u2013 it\u2019s more common than you think. Just pop a Viagra pill and you\u2019re ready to go. Meanwhile, she\u2019ll be waiting for you for a happy ending.<\/p>\n

Soon, however, these Pfizer full bore sex ads will have competition from Sprout Pharmaceuticals, a small drug company located in Raleigh, NC.<\/p>\n

As many media stories proclaim, Sprout Pharmaceuticals is a drug company with a potentially very big drug \u2013 \u201cthe world\u2019s first pill to boost women\u2019s sex drive.\u201d It\u2019s called Addyi (pronounced \u201caddie\u201d), which, according to Sprout CEO Cindy Whitehead (shown here holding Addyi pills in her hand), is \u201cour representation of Everywoman,\u201d whatever that means!<\/p>\n

The FDA will soon announce whether or not it has approved Addyi, which the company plans to market as the \u201clittle pink pill.\u201d The agency has rejected the drug twice in the past five years because of questions about its safety and effectiveness.<\/p>\n

According to this media story<\/a>, Whitehead assures that \u201cAddyi is not meant to be prescribed to women looking for a little extra pizazz, or women who are bored with their husbands.\u201d Yeah, right.<\/p>\n

Sprout is said to have promised the FDA that it won\u2019t run TV ads for 18 months. What will it do before then to market the drug, if approved. And what will those TV ads look like?<\/p>\n

<\/a>Let me first posit that the TV ads \u2013 when they come \u2013 will look just like the Viagra ads and appeal mostly to men who will be the driving force to get their wives to try Addyi. That\u2019s because Addyi may be a bigger competitor for Viagra than other ED drugs. Viagra has some serious side effects and is not recommended for men with certain cardiovascular problems (e.g., angina). And, don\u2019t forget, Viagra does not work for all men. All this is an opportunity for medicating the woman vs. the man.<\/p>\n

So, despite what Whitehead says, Addyi ads will appeal to men who want their wives to be like the women in the Viagra ads \u2013 gung-ho and willing to have sex. Many men might believe this will fix their ED problem.<\/p>\n

This is likely to cut into Viagra sales and Pfizer may have seen the writing on the wall. Hence, it started the present Viagra campaign in anticipation. After all, Sprout has been trying to get Addyi approved for a long time, so Pfizer has had time to shell the beaches (and use beaches and bathing suits in its ads). It\u2019s even possible that some of the experts on FDA\u2019s advisory committees, which previously had recommended against approval of Addyi, may have received money from Pfizer (money cuts both ways, you know).<\/p>\n

How will Addyi be marketed in the 18 months before the broadcast ads on TV and radio?<\/p>\n

Physicians, of course, have to be \u201ceducated\u201d about Addyi. Even though Sprout has not yet ramped up its salesforce, I\u2019m sure it has already contracted with Key Opinion Leaders<\/a> (KOLs) to talk to physicians about women\u2019s libido problems and the clinical studies sponsored by Sprout.<\/p>\n

And, there’s the Internet, of course. In this phase of the campaign, Sprout might focus on women who are dominant advertising targets on the Internet and social media sites. There will also be celebrities talking about the \u201cnew treatment\u201d on women\u2019s talk shows and via social media. These of course, are not \u201cads\u201d except when they are as in  \u201cOMG. Kim Kardashian Shills for Pharma!<\/a>\u201d<\/p>\n

etc., etc.<\/p>\n

One final point: side effects of Addyi include risks of dizziness, sleepiness and fainting, which will appeal to men like Bill Cosby who have sex-related issues other than ED.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you are half the man you claim to be, you no doubt have NOT skipped over the new Viagra TV ads, which feature a sexy woman  telling you not to worry about your erectile dysfunction \u2013 it\u2019s more common than you think. Just pop a Viagra pill and you\u2019re ready to go. Meanwhile, she\u2019ll be waiting […]<\/p>\n","protected":false},"author":2,"featured_media":11949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[203,356,357,108,205,144,152],"topic":[],"acf":[],"yoast_head":"\nViagra or Addyi: Which Sexy TV Ad Will Reign Supreme with Guys? - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/viagra-or-addyi-which-sexy-tv-ad-wi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viagra or Addyi: Which Sexy TV Ad Will Reign Supreme with Guys? - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"If you are half the man you claim to be, you no doubt have NOT skipped over the new Viagra TV ads, which feature a sexy woman  telling you not to worry about your erectile dysfunction \u2013 it\u2019s more common than you think. 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