{"id":5853,"date":"2015-08-27T11:45:00","date_gmt":"2015-08-27T11:45:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/boehringer-ingelheim-supports\/"},"modified":"2019-02-21T01:15:32","modified_gmt":"2019-02-21T01:15:32","slug":"boehringer-ingelheim-supports","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/boehringer-ingelheim-supports\/","title":{"rendered":"Boehringer Ingelheim Supports Undocumented Immigrants &#038; Sides with Latino TV vs. Donald Trump. Bravo!"},"content":{"rendered":"<table cellpadding=\"0\" cellspacing=\"0\" class=\"tr-caption-container\" style=\"float: left; margin-right: 1em; text-align: left;\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><a href=\"http:\/\/4.bp.blogspot.com\/-uJPBXlEcilo\/Vd7yQlct73I\/AAAAAAAAILw\/36_uj8kMjNc\/s1600\/BI-LatinoTV-v-Trump.jpg\" imageanchor=\"1\" style=\"clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"236\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2015\/08\/BI-LatinoTV-v-Trump.jpg\" width=\"320\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td class=\"tr-caption\" style=\"text-align: center;\">Click on image for an enlarged, uglier view.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Two stories caught my attention yesterday:<\/p>\n<p>One involved drug company Boehringer Ingelheim and Spanish-language television network Telemundo.<\/p>\n<p>The other involved Donald Trump and another Spanish-language television network &#8211; Univision.<\/p>\n<p>In the first case, a major (non-US) pharma company has the courage to support&nbsp;\u201cillegal\u201d Mexican immigrants and at the same time raise awareness of diabetes among the U.S. Latino public, whether they are illegal or not (read the press release <a href=\"http:\/\/www.nbcumv.com\/news\/telemundo-teams-boehringer-ingelheim-raise-awareness-type-2-diabetes-original-production-%E2%80%98bajo?network=33144\">here<\/a>).<\/p>\n<p>In the second case, Donald Trump evades questions about his Mexican deportation plans from Univision Spanish-language news anchor Jorge Ramos and kicks him out of a press conference with the words \u201cGo Back To Univision\u201d (read the story <a href=\"http:\/\/www.buzzfeed.com\/salvadorhernandez\/donald-trump-kicks-jorge-ramos-out-of-press-conference-go-ba#.emrGKprJ7P\">here<\/a>).<\/p>\n<p>How does Boehringer support \u201cillegal\u201d Mexicans in this country?<\/p>\n<p><a name='more'><\/a>Boehringer &nbsp;has teamed up with Univison in a&nbsp;\u201cground-breaking new campaign\u201d to drive awareness for Type 2 Diabetes through storyline integrations in the original production, \u201cBajo el Mismo Cielo,\u201d that began yesterday. According to the press release, storyline integrations will follow Andr\u00e9s Cabrera, a character suffering from Type 2 Diabetes, as he manages his disease. The integrations will be supported by a custom vignette airing in conjunction with the storyline and hosted by actor Juan Cepero in character as Cabrera, who will encourage viewers to visit www.cuidatudon.com for more information about Type 2 Diabetes.<\/p>\n<p>The plot of \u201cBajo el Mismo Cielo\u201d (Under the Same Sky) follows Carlos Mart\u00ednez, an undocumented immigrant living in Los Angeles. Carlos is a good, hardworking man who wants to give a good future and better opportunities to his children. To do so, he will face several difficulties and dangers, not the least of which is Donald Trump.<\/p>\n<p>Boehringer could have picked practically any other Latino TV show to find someone with diabetes to be a spokesperson, but it chose a show specifically about the plight of undocumented immigrants and thus put itself squarely in the anti-Trump camp for which I say:<\/p>\n<p>\u201cBravo!\u201d<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click on image for an enlarged, uglier view. Two stories caught my attention yesterday: One involved drug company Boehringer Ingelheim and Spanish-language television network Telemundo. The other involved Donald Trump and another Spanish-language television network &#8211; Univision. In the first case, a major (non-US) pharma company has the courage to support&nbsp;\u201cillegal\u201d Mexican immigrants and at [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[158,349,350,132],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boehringer Ingelheim Supports Undocumented Immigrants &amp; Sides with Latino TV vs. Donald Trump. 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